What is Gamification?

What it teaches: Gamification is becoming a bigger part of our lives and for good reason: it works. This video explains the concept of gamification and how game mechanics are used to motivate people to accomplish personal and professional tasks and goals. It teaches:

• Why data and measurements are not enough to motivate people
• Why products, services and organizations are using gamification
• How an internal team uses gamification to complete a project
• Why gamification is becoming a part of everyday life
• How gamification can be used by anyone

Video Transcript:

For many people, fun, exciting games are a reward for finishing the boring, monotonous tasks that make up our lives at home, school or work. Games and work often live in two separate worlds.

But what if it was different? What if completing tasks and routines felt more like playing games with points, achievements and competition? They would be more fun. That’s the big idea of gamification - to use game strategies to engage and motivate people to accomplish all kinds of tasks and achieve specific goals.

Think about it this way.

Finding the motivation to exercise and lose weight can be a challenge. When all we have is a scale to track our weight each week, it can be hard to feel excited.

Today, of course, we have fitness trackers that count the number of steps we take, distance and how many calories we burn. These basic features are useful, but alone, they’re still like a scale, with basic measurements.

That’s why many trackers also have features that turn exercise into a game with points, achievement levels and competition.

Now, let’s look at gamification in the workplace.

Blake was a project manager for a big new product. In the past, finishing a project came with a long list of assignments for his team.

But this time, Blake decided to do something different to test the new product. Instead of normal assignments, he made testing the product more like a game and used an internal website to make it happen. He added all the team members to the website, where they could see their progress on a leaderboard.

Rather than assigning testing tasks, he created challenges for team members with points for each challenge. Discovering problems and completing items earned the team members points and badges that everyone could see. When someone earned 50 points, they unlocked an award.

The project’s leaderboard became a way to rally team members. Along with points, each tester competed for bragging rights and put in extra time just to win. By making work tasks like a game, team motivation grew, the project became more fun and ultimately produced a better product.

Of course, this is just one example. When we collect points for travel, or even a free coffee, we’re involved in gamification. From household chores to work tasks, gamification can motivate people by making tasks fun and interesting - like a game.

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