Question 1

How to choose a great domain name?

Accepted Answer

There are a few simple rules.

The shorter the better.
Make it catchy or easy to remember.
Make it relevant to your niche or industry.
The fewer words within the domain the better. Finding a domain which is 1 word is really hard these days (for a .com domain), 2 words, is more feasible. 3 words are borderline, and anything more should have a really special reason but I suggest against it. Unless it is extremely memorable.

Additionally, if this is your first domain name, I always advise people to buy their personal name. For example, in my case it's EranBucai.com.

This is for the simple reason that you are your own brand. Your name is what makes you unique. Even if you think your name may be stupid, I want to remind you all the great brands and companies you know. These brand names were named by and after a person, who when they got started, were just like you. Here are some notable examples:

Ford (automative)

And so many more.

You can read more about this article from Wikepdia, "List of companies named after people".

Why make a domain name easy to remember? Here's a short 45 seconds video that explains this perfectly.

Here are some examples of domain names I personally bought for my businesses:

EranFunnels.com = A simple combination of my name, Eran, and the word "Funnels". My freelance business that explains my process for helping people choose the best software for their online business, and then also helping them build their funnel 1-on-1.

CustomIntroVideos.com = A domain name for a side business where my team creates an custom branded introduction video for people's YouTube channel videos. Combination of the 3 words, Custom, Intro, and Videos.

WebsiteDIYCourse.com = A domain name for a sales funnel I wanted to create for my website building services. It starts off with a simple landing page to give a free gift in exchange for an email address and the follow up products to help someone DIY their website, such as my Website DIY courses. For example, my Systeme.io Website DIY course is found on WebsiteDIYcourse.com/systeme. This domain is based on the 3 words combination, "Website", "DIY" (a well known and easy to remember acronym), and "Course".

DogTrainerFunnels.com = This domain name is to serve a very specific niche of Dog Trainers. There are literally 10s of 1000s of dog trainers worldwide, and I discovered some time ago that a lot of them were looking to create an online course on New Zenler. And so, I created a sales funnel specifically to cater for that niche audience and created a Sales Page Template specifically for them and this is the capture page to bring them into my world. This domain name is a combination of "Dog", "Trainer" and "Funnels".

Another reason to buy a domain name is if you want to have have a higher chance of being found on on the search engines like Google. For example, I promote a software called "Podia", which is a software company that lets you build online courses and memberships. Since people who are interested to learn more about Podia, may type to google the search term "Podia Review".

So I bought the domain name, PodiaReview.com. While there are other factors that go into getting a website on the first page of google, I knew that this domain name would be a good one for this reason. I also bought the domain name PodiaReviews.com for the exact same reason and purpose.

Another thing to watch for when choosing a domain name, is seeing if the social media accounts are available. To do that, check the availability on a website called NameCheckr.com - I show how in this short Instagram video reel.

To wrap up this FAQ, I have a great explainer video from GoDaddy. I would like to note that even though I greatly appreciate GoDaddy's wonderful explainer video, I do not recommend buying products from GoDaddy. I'll give you my thoughts in this YouTube video.

With that said, here is the video from GoDaddy explaining how to choose a domain name:

Transcript of the video below (italicized):

*Welcome to “How to choose a great domain name.”

Your domain name is a critical part of your online identity. As your unique internet address, it can help put you on the fast track to business success – or be a stumbling block to reaching your goals. So knowing what makes for a good domain name matters.

For starters, keep it short and relevant to your business. A name that’s easy to spell and type is a bonus.

For instance, if your business is cleaning windows, you’ll want your domain name to include the keywords “window” and “cleaning” or “clean”- because those are the words people will search when they need your service.

Numbers, whether spelled out or as digits, and dashes can create confusion. Avoid forcing customers into mental gymnastics trying to recall your online address.

The domain “bestwindowcleaning.com,” three short words, is way easier to remember and type than number1-windowcleaning-4u.com

For local businesses, including your city, state, or region in your domain helps your customers find you faster. For example, seattlewindowcleaning.com is more targeted than bestwindowcleaning.com.

Now for the extension…. that’s the part of the domain name following the dot. If you can get “.com,” go for it. It’s the most widely used extension, but it’s also been around so long that getting a short, memorable name that ends in .com can be a challenge.

Other popular extensions include .net, .org., .info. and .biz. Plus, hundreds of fun new ones are now available, like .guru, .shop, .nyc, and .actor. These descriptive extensions allow you to perfectly represent your business and boost your brand.

Speaking of your brand, you can protect and build it by purchasing misspelled versions of your domain name so customers who get it wrong are still ushered to your website. It’s also a good idea to purchase your domain with various extensions to prevent competitors from registering them.

Finally, make haste. Domain names sell fast. But most are affordable, so get your favorite domain registered now before someone else beats you to it.

Domain registrars, like GoDaddy, streamline the process of finding a good domain name because they know which names are and are not available and help with your search by suggesting relevant alternate domains when the one you want is already taken.

Question 2

What is Evaluating Information Online?

Accepted Answer

This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article. By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches:

Why editors matter in helping books and newspapers ensure quality information
How the Web has allowed most people to publish without an editor, creating inconsistency
Clues everyone could learn from editors that help them evaluate a website's trustworthiness
Consideration of bias and controversial subjects

Video Transcript:

Finding accurate and useful information on the Web can be frustrating. With so many websites, it’s difficult to know what is trustworthy and factual. To solve this problem, you need think like an editor. Let me explain.

Back before the Web, books, newspapers and journals were the main sources of information and like today, they were usually trustworthy. This is partly because these resources are expensive to produce. Publishers need special equipment and staff, and a way to ensure that they only print trustworthy information. If they print bad information, the business could fail.

This is the job of the editor, who acts as a gatekeeper. Editors ensure that everything that’s printed meets the organization’s standards.

Today, things have changed. Almost anyone with a computer and Internet connection can be a publisher, no printing press or editor required. For most websites there is no gatekeeper. This means that you, as a reader, now have to think like an editor and take an active role in deciding what websites you can trust. Here are some things to consider:

Editors and journalists often depend on existing facts and information in their work. When an article states something as a fact, like “The annual rate of inflation in 1980 was 13.58%” that information can be sourced from the U.S. government - and that source matters. If an article names high quality sources of facts along with the article, it’s a good sign.

And reputation is important to editors. They consider the reputation of the publisher and author, when the information was published, and more. As a reader, ask yourself: Do you recognize the website or author? Are they a known authority? Is the information current? These answers matter and can help you find the best information.

When a news event happens, editors look for eye witness accounts. If two people witness the same thing, it can often be considered a fact. The same is true for websites - if you can find the same information on multiple trustworthy websites, there is a better chance it’s accurate.

Editors also work toward fairness in covering controversial subjects like politics. A single subject can be viewed from multiple perspectives and they work hard to understand all sides before publishing. Smart readers do the same with websites, where conflicting opinions are common and often productive.

Consider the author’s goals and biases. Ask yourself: Are they selling something? Is he or she representing an organization or group?

Answering these kinds of questions are all part of being your own gatekeeper for the information you read. And once you start thinking like an editor, you’ll be better able to make your own projects the best they can be.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What are Online Basics - Online Accounts?

Accepted Answer

This video is part of our Online Basics series designed for people who are getting started with the Internet. It explains the role of accounts on websites and how having an account unlocks features that are normally hidden. The video follows Angie through the process of getting an email account and using it to create accounts on other websites. It teaches:

Why many websites have a public and private version
How website accounts work to unlock the private version and useful features
Why email accounts are important and useful
How to create an account and username
How to create a strong password

Video Transcript:

Many useful websites and apps have two versions. The first version is public and open to everyone. This version may have services offered, business hours and contact information.

The second version is private and requires users to have an account with login information. Once they log in, the sites offer personalized information and tools for managing bank accounts, accessing documents and more.

A key to living a digital lifestyle is creating accounts that give you access to private parts of useful websites and apps.

Here’s how accounts work for Angie, who is getting started with the Internet:

Angie first needs a way to send and receive digital messages online. So, she creates an email account and email address, which is usually free. This is important because it’s part of her online identity and something she’ll need to create other accounts.

With an email address in place, Angie can go to websites and look for words like “create an account” or “new account”. When she clicks this link or button, a form appears that asks for information that establishes her online identity.

The website needs two types of account information: her personal information and her login information. Angie carefully fills out a form that asks for her name, email address, and personal information. This establishes her online identity and creates a way for the site to send her email messages.

Next, she creates a username and secret password for logging into the website.

This information will unlock the website’s most useful services. The username may be Angie’s email address or a unique and memorable name. Angie decides to use the username “angieonline”.

Next, she needs to create a password to go with that username – and the password deserves special care. If it is shared or stolen it could cause major problems.

Someone could use her password to log into her accounts and steal money or her online identity.

So, she follows a few rules about passwords. First, she uses a password that is difficult to guess. Names, numbers or dates that are part of her identity should not be used. Second, she includes a combination of letters, numbers and symbols, like this. And third, if her password is written down, it is hidden from view.

Now that Angie has an account and what she needs to login, she is on her way to living a more digital lifestyle and using personalized websites that are designed to help her be more connected, productive and efficient.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

Documents: What is Online vs Local?

Accepted Answer

For many years, documents lived on our computers. When online documents came along, they started to live on the internet and that changed how we created and shared them. This video explains how online documents differ from local documents saved on a computer. It teaches:

What makes a document local versus online
Why local documents represent a risk and make collaboration difficult
How to create and share an online document
Why collaboration is easier with an online document
What kinds of documents are online documents

Video Transcript:

Back in the old days, documents mostly existed on paper that could be copied, shared and stored for future reference. When someone far away needed the document, it could be sent in the mail.

Today, documents play the same role, but computers and the internet have changed how we think about them.

Let’s say you needed to create a document that summarizes a recent meeting. In this example, you use software on your computer to do it. With your work done, you give the file a name

To share the document, you find the doc on your computer and attach it to an email. This is called a local file, because it’s saved in a folder on your computer.

This system works, but can cause problems. If your computer dies, the file could be lost. Further, if you send a file to another person who saves it on their computer, the file now has two versions that become difficult to manage when changes are made.

These problems went away when you discovered online documents. In this case, you log in to a website to create a new document, usually for free. There is no file saved on a computer. The document exists as a web page that automatically saves your work.

The web site organizes your documents and makes them available anywhere you can log in, including smartphones and tablets.

Instead of sending attachments to colleagues, you can share the online document via email and control who can view and edit it. Once invited, they can access the document in their browser. This makes collaboration easier because there’s only one version of the document.

It’s also possible to publish the document so that anyone with a link can view it without logging in.

And it’s not just meeting notes. Presentations and spreadsheets can also be online documents.

The good news is, you have a choice. Most documents can be either local or web-based, depending on the situation.

This means you could create a document using software on your computer and then import it into an online system. Or vice-versa.

We’ve come a long way and now, documents are more efficient and flexible than ever before. How you use them is up to you.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

What is Encryption on the Web?

Accepted Answer

Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches:

Why encryption matters on the Web
An example of encryption used in history
The basics of private key encryption
The basics of public key encryption
How public key encryption works when using a bank website

Video Transcript:

These days we use the Web to communicate more than ever - and much of what we say is sensitive. From private email messages to bank transactions - we need ways to use the web with confidence. Encryption, which makes online communication unreadable, is what helps give us this confidence.

Encryption is an old idea. For millennia soldiers have needed a way to send messages that couldn’t be read by the enemy. Instead of writing a message using normal words, they substituted letters in a systematic and secret way.

This is called a key. This key for example, is “three letters” which means moving the alphabet over by three letters. And by knowing the secret key, the message could be decoded.

This basic idea is what keeps our communications secure on the Web today. Instead of using the alphabet, this encryption involves computers and serious math, so the code is nearly impossible to break.

On the Web today, most encryption in managed through two different types of keys. They are Symmetric and Public Key Encryption. A popular analogy goes like this…

Alice and Bob need to send private messages to one another using the postal service. They decide to use a box with a padlock and two identical keys, one for each person.

With the keys in place, they can send the box back and forth and open it with the keys. This is called symmetric encryption.

On the Internet this means that the exact same digital key must be used to encrypt and decrypt the message. And that’s a problem. If a key is lost or stolen, the whole system is compromised. And when more people need more identical keys, the risk goes up.

A more sophisticated way to share keys, especially on the Web, is to use Public Keys. In this example, Bob sends Alice an open padlock (or public key), and keeps his private key. She then uses it to lock (or encrypt) her box before sending it back. This way, when it arrives, Bob can open it without having to share his private key with anyone.

On the Internet, this means that a bank website can automatically provide a public key to your web browser.

With the key in place, banking information sent from your browser can be encrypted so the only thing that will unlock it is the bank’s private key.

Once it’s unlocked, and everything checks out, you can do business securely with the bank website.

It is this system, behind the scenes, that gives us confidence that information we share on the Web can be kept private and secure.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What are Online Basics - Digital Lifestyle?

Accepted Answer

This video is part of our Online Basics series designed for people who are getting started with the Internet. It explains the benefits of the digital lifestyle through the story of Angie, who discovers how the Internet can connect her to communities of people and help her find new opportunities. The video also explains a few of the basic tools and services she needs to get started. It teaches:

Why a normal lifestyle limits her ability to communicate and work with others
Why a digital lifestyle is different from a normal lifestyle
The role her online identity plays in her digital lifestyle
How Angie uses social networking to connect to friends and family 
How Angie uses social media to share what she creates online

Video Transcript:

Not long ago, before the Internet, we lived a limited kind of lifestyle where location mattered more. To communicate with friends and family we needed to be near a phone, or see them in person. To learn about the news, weather and sports, we needed to find a newspaper, television or radio.

Finding communities of people, activities and opportunities was more difficult because they were far away and hidden from view.

Today, things have changed and now it’s now possible to live a more digital lifestyle that takes advantage of computers, smart phones and the internet. Using these tools, you can reach far beyond your local area and find new opportunities to be more informed and productive.

Consider Angie’s story. For most of her life, she wasn’t that interested in technology. Her world was limited and she felt like she was falling behind. But now that she is using the internet and a smart phone, her lifestyle has changed for the better.

Now Angie is part of a digital community, just like her friends and family. By using technology, she is more engaged and informed than ever before. She can now learn about news and weather any time she wants.

But more than that, she’s able to connect to events and people who are working to make her community better. Angie’s digital lifestyle means that her reach has grown to include opportunities she never saw before.

There are a few things that make this digital lifestyle work for Angie. First is her online identity. This is how others know who she is online. Her online identity makes many things possible.

Second is social networking. Using websites and apps, Angie is able to create a personal account and connect to people and organizations that interest her.

These connections mean she has access to online communities of people and a constant supply of news and information that motivates her and helps her make more informed decisions.

Third is social media. Using her computer or phone, Angie is able to easily create and share her own digital media, like photos, videos, audio and articles.

She loves creating media and sharing it on her social networks for friends, family and peers to see and acknowledge. Today it’s hard for Angie to imagine what it was like before her digital lifestyle. Now, thanks to technology she has more opportunities and connections than ever.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What is World Wide Web?

Accepted Answer

This video introduces the system that makes up the World Wide Web, including explanations of browsers, code packets, servers and links. It teaches:

Where the information that appears on the screen "lives"
How the browser acts as a translator of packets
How servers are connected to create a web
How links connect computers to unique addresses

Video Transcript:

Have you ever wondered, when you visit a website, where those words and images come from?

These days, as long as we have an Internet connection, using the Web is pretty easy. We can visit billions of pages on things from pet alligators to the weather in Holland.

To help figure out how it works, let’s pretend we can get really small, follow the wires and explore what makes the Web work. In order to get to the Web, we need a connection from our home or business to the rest of the online world. This usually happens through the phone or cable lines, or even satellite. This connection means that information from around the world can reach our computers.

If we could see the connection, the information coming through it would look like little packets of code. It doesn’t make sense to most people. We need a translator, something that turns the packets of code into the words and images we see on a website.

For this, we use a web browser. It translates the information and makes it useful to us. But that code has to come from somewhere, right? If we could follow it to its home, we’d see that it’s coming from another computer. Not a regular computer, but one that’s built to make web pages available.

It’s called a “server.” The words and images that appear on our screen live here in the server. If there was only one server this would be simple. But there are millions of servers and web pages. We need a way to find a specific page on a specific server.

We do this with web addresses. Each server and website has a unique one. As long as we have the right web address, we can visit a page on any server on the Web.

The reason we call it a “web” is that all the servers are connected. We can easily jump from one to the other using addresses via our web browser. And we don’t have to remember all the addresses.

Web pages use shortcuts or “links” – words and images we can click, that direct us to page after page. These links create a web of connections that are easy to navigate.

Together, this system makes up the World Wide Web. So, let’s sum it up.

To visit a website, we type in a web address or click a link. The information for the website lives on a server. Itcomes to us as little packets of code, and our web browser translates this code into words, photos, music, videos, and links that help us get things done. Yaaay!

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What is Harassment Online?

Accepted Answer

This video follows the story of a person being harassed online. The trouble starts with mild language in a discussion forum and then escalates to more serious behavior over time. It teaches:

How to recognize online harassment
Common tactics of harassers
What to do if you’re being harassed
Why it’s important to save messages from harassers
Whom to contact

Video Transcript:

Long before the internet, or even the telephone, some individuals harassed others. This could mean making threats, spreading rumors, physical intimidation or other tactics that cause fear, humiliation and distress. Harassment is never okay and today it’s taking on new forms thanks to the Internet. To understand how online harassment works, let’s look at an example.

Imagine that you are a member of an online discussion group. Every day or two, you log in and respond to questions and comments. You enjoy the interactions and have become used to debates and being challenged. It goes with the territory.

But recently, something changed. One of the members is singling you out and using language that isn’t as friendly as usual. You can’t seem to post anything without them responding to disagree or maybe even call you names. You’re concerned and wish they would stop, but you’re not sure it’s a problem.

Then, it gets worse. The person starts to spread rumors about you in the group discussions. They even make up quotes that you never wrote. In one instance, the person edits and shares a photo of you to look embarrassing. You’re not sure why they’re doing it, or how to stop them.

Over time, the situation escalates. The person starts to send you personal messages outside of the group discussions. These messages are sometimes vulgar and contain threats of violence. Your concern grows and you save the messages for future reference. This person has crossed a line.

Then, it escalates again. The person writes blog posts outside of the group discussions that are inflammatory and untrue. Some of the posts contain contact information and even home addresses. They also use stereotypes regarding race or gender to impact your reputation and even contact your employer to share lies about you. When you try to contact them, they ignore you, or respond with more threats. You feel terrorized and start to fear for your safety.

This is a classic case of online harassment and it’s not normal or okay. In fact, it can cause long lasting problems like depression, anxiety, loss of employment and more. At heart, online harassment is repeated behavior, focused on a specific person, with the goal of causing them fear of bodily harm or emotional distress.

Awareness and being able to recognize harassment is important and in many cases it may be against the law. If you are being harassed, remember that stopping it may be a team effort. Save all messages from the harasser and consider speaking with a lawyer or law enforcement. Look into the rules of the online space and talk to the moderators about your experience. If you are a minor, be sure to tell an adult.

By collecting evidence, working as a team, being aware of your rights and contacting the appropriate people, you may be able to prevent future problems.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What is Twitter for Business?

Accepted Answer

Twitter has evolved into a powerful business tool. Organizations large and small are using it to communicate with and learn from customers. This video focuses on the three businesses who use Twitter in different ways. It teaches:

Twitter basics - what it means to use Twitter and follow an organization’s account
How a mobile restaurant uses Twitter to inform customers of lunch locations
How a large company uses Twitter to support and educate customers
How a non-profit business uses Twitter to connect with and endear patrons
The role of policies and strategies in making Twitter use safe and productive
How Twitter can create long term relationships

Video Transcript:

It’s official. Twitter is everywhere, and along with your friends, favorite celebrities, and pets, organizations of all sizes are getting involved in a big way.

These days, Twitter helps people like you stay informed about news, people and organizations that interest them. When they sign up and follow a Twitter account, those updates, or “Tweets” become a part of their Twitter stream, which they can track each day.

It’s these tweets that can create an opportunity for businesses to build connections with followers. It can turn a simple click into a long-term relationship that can inform, educate, and endear.

Here’s how a few businesses are using Twitter.

That’s because devoted lunch-goers follow him on Twitter. Now he’s able to inform followers about his location and get ready for the rush. But it’s not just small businesses.

Emi’s customer service department at a Fortune 500 company has been on Twitter for over a year now. While her team is dedicated to posting tweets and responding to customers, she’s focused on listening. People mention her product every day on Twitter.

Using Twitter Search, she can stay on top of what’s being said around the world whenever someone mentions her company or products. This instant access to relevant information has become her company’s early warning system and a valuable of way of engaging and educating customers.

For Raghav though, Twitter is simply a better way to communicate. For years his non-profit primarily used mailers and email to alert patrons of projects and campaigns. Now, along with monthly updates, his organization can use daily tweets to build long-term relationships. Their interactions on Twitter endear patrons in a way that other communications can’t.

For many, Twitter works because people who click “follow” choose to be involved and many stay involved over time. And keeping them engaged may mean having conversations, using humor, and sharing interesting links, photos or videos.

But Twitter also comes with some risk. It’s easy to post something regrettable. That’s why policies that ensure Twitter is used responsibly are important for an organization’s reputation.

Further, a strategy for Twitter, like any outside communication, can be helpful. Use your account to follow others and share your unique perspective. And don’t forget to make it easy for people to find you on Twitter.

Soon enough, you’ll see why Twitter is everywhere.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 10

What is Search Engine Optimization (SEO)?

Accepted Answer

What it teaches:

This video uses a recipe analogy to explain the importance of search engine rankings and what can help your site achieve higher rankings. It teaches:

How search engines evaluate websites
The importance of words and titles in rankings
The importance of quality links and content

Video Transcript:

Imagine for a minute that you’re a librarian, but not a normal one. You’re a librarian for every book in the world. People depend on you every day to find the exact book they need. How do you do it?

You need a system. You need to know what’s inside every book and how books relate to each other. Your system needs to take in a lot information and spit out the best answers for a patron’s questions. It’s not an easy job.

Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web so they can help people find exactly what they are looking for. And every search engine has a secret recipe, called an algorithm - for turning all that information into useful search results.

Now, if you own a website, search results matter. When your pages have higher rankings, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO.

As it turns out, most of the big ingredients are known. Let’s take a look...

First, words matter. Search engines account for every word on the web. This way, when someone searches for “shoe repair” the search engines can narrow the results to only the pages that are about those words.

Second, titles matter. Each page on the web has an official title, but you may not ever see it because it’s in the code. Search engines pay a lot of attention to page titles because they often summarize the page, like a book’s title.

Third, links between websites matter. When one web page links to another, it’s usually a recommendation, telling readers “this site has good information”. A web page with a lot of links coming to it can look good to search engines.

But some people try to fool the search engines by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them. And they account for it by giving links from trustworthy sites more weight in the recipe.

Fourth, the words that are used in links matter too. If your webpage says “Amazon has lots of books” and the word “books” is linked, search engines can establish that amazon.com is related to the word “books”. This way when someone searches for books, that site will rank well.

Lastly, search engines care about reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search rankings.

These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content that supported by the ingredients that search engines need for their recipes.

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