Question 1

How to choose a great domain name?

Accepted Answer

There are a few simple rules.

The shorter the better.
Make it catchy or easy to remember.
Make it relevant to your niche or industry.
The fewer words within the domain the better. Finding a domain which is 1 word is really hard these days (for a .com domain), 2 words, is more feasible. 3 words are borderline, and anything more should have a really special reason but I suggest against it. Unless it is extremely memorable.

Additionally, if this is your first domain name, I always advise people to buy their personal name. For example, in my case it's EranBucai.com.

This is for the simple reason that you are your own brand. Your name is what makes you unique. Even if you think your name may be stupid, I want to remind you all the great brands and companies you know. These brand names were named by and after a person, who when they got started, were just like you. Here are some notable examples:

Ford (automative)

And so many more.

You can read more about this article from Wikepdia, "List of companies named after people".

Why make a domain name easy to remember? Here's a short 45 seconds video that explains this perfectly.

Here are some examples of domain names I personally bought for my businesses:

EranFunnels.com = A simple combination of my name, Eran, and the word "Funnels". My freelance business that explains my process for helping people choose the best software for their online business, and then also helping them build their funnel 1-on-1.

CustomIntroVideos.com = A domain name for a side business where my team creates an custom branded introduction video for people's YouTube channel videos. Combination of the 3 words, Custom, Intro, and Videos.

WebsiteDIYCourse.com = A domain name for a sales funnel I wanted to create for my website building services. It starts off with a simple landing page to give a free gift in exchange for an email address and the follow up products to help someone DIY their website, such as my Website DIY courses. For example, my Systeme.io Website DIY course is found on WebsiteDIYcourse.com/systeme. This domain is based on the 3 words combination, "Website", "DIY" (a well known and easy to remember acronym), and "Course".

DogTrainerFunnels.com = This domain name is to serve a very specific niche of Dog Trainers. There are literally 10s of 1000s of dog trainers worldwide, and I discovered some time ago that a lot of them were looking to create an online course on New Zenler. And so, I created a sales funnel specifically to cater for that niche audience and created a Sales Page Template specifically for them and this is the capture page to bring them into my world. This domain name is a combination of "Dog", "Trainer" and "Funnels".

Another reason to buy a domain name is if you want to have have a higher chance of being found on on the search engines like Google. For example, I promote a software called "Podia", which is a software company that lets you build online courses and memberships. Since people who are interested to learn more about Podia, may type to google the search term "Podia Review".

So I bought the domain name, PodiaReview.com. While there are other factors that go into getting a website on the first page of google, I knew that this domain name would be a good one for this reason. I also bought the domain name PodiaReviews.com for the exact same reason and purpose.

Another thing to watch for when choosing a domain name, is seeing if the social media accounts are available. To do that, check the availability on a website called NameCheckr.com - I show how in this short Instagram video reel.

To wrap up this FAQ, I have a great explainer video from GoDaddy. I would like to note that even though I greatly appreciate GoDaddy's wonderful explainer video, I do not recommend buying products from GoDaddy. I'll give you my thoughts in this YouTube video.

With that said, here is the video from GoDaddy explaining how to choose a domain name:

Transcript of the video below (italicized):

*Welcome to “How to choose a great domain name.”

Your domain name is a critical part of your online identity. As your unique internet address, it can help put you on the fast track to business success – or be a stumbling block to reaching your goals. So knowing what makes for a good domain name matters.

For starters, keep it short and relevant to your business. A name that’s easy to spell and type is a bonus.

For instance, if your business is cleaning windows, you’ll want your domain name to include the keywords “window” and “cleaning” or “clean”- because those are the words people will search when they need your service.

Numbers, whether spelled out or as digits, and dashes can create confusion. Avoid forcing customers into mental gymnastics trying to recall your online address.

The domain “bestwindowcleaning.com,” three short words, is way easier to remember and type than number1-windowcleaning-4u.com

For local businesses, including your city, state, or region in your domain helps your customers find you faster. For example, seattlewindowcleaning.com is more targeted than bestwindowcleaning.com.

Now for the extension…. that’s the part of the domain name following the dot. If you can get “.com,” go for it. It’s the most widely used extension, but it’s also been around so long that getting a short, memorable name that ends in .com can be a challenge.

Other popular extensions include .net, .org., .info. and .biz. Plus, hundreds of fun new ones are now available, like .guru, .shop, .nyc, and .actor. These descriptive extensions allow you to perfectly represent your business and boost your brand.

Speaking of your brand, you can protect and build it by purchasing misspelled versions of your domain name so customers who get it wrong are still ushered to your website. It’s also a good idea to purchase your domain with various extensions to prevent competitors from registering them.

Finally, make haste. Domain names sell fast. But most are affordable, so get your favorite domain registered now before someone else beats you to it.

Domain registrars, like GoDaddy, streamline the process of finding a good domain name because they know which names are and are not available and help with your search by suggesting relevant alternate domains when the one you want is already taken.

Question 2

What is Search Engine Optimization (SEO)?

Accepted Answer

What it teaches:

This video uses a recipe analogy to explain the importance of search engine rankings and what can help your site achieve higher rankings. It teaches:

How search engines evaluate websites
The importance of words and titles in rankings
The importance of quality links and content

Video Transcript:

Imagine for a minute that you’re a librarian, but not a normal one. You’re a librarian for every book in the world. People depend on you every day to find the exact book they need. How do you do it?

You need a system. You need to know what’s inside every book and how books relate to each other. Your system needs to take in a lot information and spit out the best answers for a patron’s questions. It’s not an easy job.

Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web so they can help people find exactly what they are looking for. And every search engine has a secret recipe, called an algorithm - for turning all that information into useful search results.

Now, if you own a website, search results matter. When your pages have higher rankings, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO.

As it turns out, most of the big ingredients are known. Let’s take a look...

First, words matter. Search engines account for every word on the web. This way, when someone searches for “shoe repair” the search engines can narrow the results to only the pages that are about those words.

Second, titles matter. Each page on the web has an official title, but you may not ever see it because it’s in the code. Search engines pay a lot of attention to page titles because they often summarize the page, like a book’s title.

Third, links between websites matter. When one web page links to another, it’s usually a recommendation, telling readers “this site has good information”. A web page with a lot of links coming to it can look good to search engines.

But some people try to fool the search engines by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them. And they account for it by giving links from trustworthy sites more weight in the recipe.

Fourth, the words that are used in links matter too. If your webpage says “Amazon has lots of books” and the word “books” is linked, search engines can establish that amazon.com is related to the word “books”. This way when someone searches for books, that site will rank well.

Lastly, search engines care about reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search rankings.

These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content that supported by the ingredients that search engines need for their recipes.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

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