Twitter has evolved into a powerful business tool. Organizations large and small are using it to communicate with and learn from customers. This video focuses on the three businesses who use Twitter in different ways. It teaches:
- Twitter basics - what it means to use Twitter and follow an organization’s account
- How a mobile restaurant uses Twitter to inform customers of lunch locations
- How a large company uses Twitter to support and educate customers
- How a non-profit business uses Twitter to connect with and endear patrons
- The role of policies and strategies in making Twitter use safe and productive
- How Twitter can create long term relationships
It’s official. Twitter is everywhere, and along with your friends, favorite celebrities, and pets, organizations of all sizes are getting involved in a big way.
These days, Twitter helps people like you stay informed about news, people and organizations that interest them. When they sign up and follow a Twitter account, those updates, or “Tweets” become a part of their Twitter stream, which they can track each day.
It’s these tweets that can create an opportunity for businesses to build connections with followers. It can turn a simple click into a long-term relationship that can inform, educate, and endear.
Here’s how a few businesses are using Twitter. Zach is a maven of mobile food. His popular lunch truck appears in a new spot in the city every day. He used to show up wherever there was a crowd. But now, the crowd comes to him.
That’s because devoted lunch-goers follow him on Twitter. Now he’s able to inform followers about his location and get ready for the rush. But it’s not just small businesses.
Emi’s customer service department at a Fortune 500 company has been on Twitter for over a year now. While her team is dedicated to posting tweets and responding to customers, she’s focused on listening. People mention her product every day on Twitter.
Using Twitter Search, she can stay on top of what’s being said around the world whenever someone mentions her company or products. This instant access to relevant information has become her company’s early warning system and a valuable of way of engaging and educating customers.
For Raghav though, Twitter is simply a better way to communicate. For years his non-profit primarily used mailers and email to alert patrons of projects and campaigns. Now, along with monthly updates, his organization can use daily tweets to build long-term relationships. Their interactions on Twitter endear patrons in a way that other communications can’t.
For many, Twitter works because people who click “follow” choose to be involved and many stay involved over time. And keeping them engaged may mean having conversations, using humor, and sharing interesting links, photos or videos.
But Twitter also comes with some risk. It’s easy to post something regrettable. That’s why policies that ensure Twitter is used responsibly are important for an organization’s reputation.
Further, a strategy for Twitter, like any outside communication, can be helpful. Use your account to follow others and share your unique perspective. And don’t forget to make it easy for people to find you on Twitter.
Soon enough, you’ll see why Twitter is everywhere.
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