Question 1

What is Intellectual Property (Patent, Trademark, etc.)?

Accepted Answer

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

Why intellectual property is different from physical property
The risk of not establishing and protecting ownership
Why copyright law matters in selling and managing your creative works
Why patent law matters in protecting your inventions
Why trademark law matters in protecting your brand

Video Transcript:

I’m sure you have items that you consider your property. Maybe you’re like Candice. She has a bike, headphones and books she loves.

Because she owns the headphones, she has the right to sell them or give them away. Ownership means they’re her property. When ownership of physical property, like headphones, changes, it’s easy to see.

But Candice is also creative. She takes photos and has ideas. She uses her mind to produce valuable things like music. When she creates a new song, she owns it and has a right to use it as she wishes, just like a physical object.

The problem is that the ownership of intangible things like music, literature and photography is difficult to see. Someone could wrongly claim ownership of her song and sell it without her knowing. To prevent these problems, she needs a public way to establish her ownership so that she alone can decide how it will be used.

In many countries, intellectual property laws work to establish and protect ownership of intangible property like Candice’s song. They are copyright, patent, and trademark and laws, among others. It’s these laws that allow people to control distribution of and earn money from the things they create with their minds.

For example, let’s say Candice, first, wants to be sure she is the only person who can reproduce or sell her song. Copyright law is what gives her this right. As the creator, she owns the copyright automatically, which means she is the only one who can reproduce or sell the song. To make her ownership publicly known, she registers her song with the Copyright Office.

Second, Candice invented a new kind of instrument and wants to be sure that no one can copy it. She does this by filing a patent application with the patent office that states what it is and what it does. If the patent is granted, she can prevent others from copying her invention.

Third, with her innovations, Candice is able to create a new business with a unique brand that includes a name and logo. To identify her new instrument by her brand, and to distinguish her from competitors, she applies for a trademark registration with the trademark office that describes her business name and logo. Candice uses the ™ in her logo once she starts using the brand to sell her instrument. And she can use the R symbol once the trademark is officially registered. These symbols show that she has the right to prevent others from her industry from looking too much like her brand and confusing customers.

Candice’s music business is just one example. Copyright, patents and trademarks can apply to a wide variety of intangible or intellectual property. These laws ensure that even if we can’t hold something in our hands, we can still own it, protect it and use it to earn a living.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

What are Libraries in the Internet Age?

Accepted Answer

Libraries and librarians have evolved, and these days what they can do may surprise you. This video explains why libraries are more important than ever. It teaches:

Why information is the real focus of every library
How the Internet has impacted libraries
Why more information isn’t always better
How libraries and librarians help us navigate information
What you are likely to find in libraries today

Video Transcript:

When you think of libraries, you probably picture shelves of books, librarians and kids working on homework. But today, libraries and librarians are a doing a lot more than you might think.

You see, libraries are not only about books. The real focus of every library is information.

For most of their history, that information lived in books, magazines and periodicals. So libraries and librarians became experts at organizing and understanding how to get the right information out of these resources.

This is still the case today, but things are changing quickly. We now live in the information age and we have access to more information than ever before. Now huge amounts of information also live on the Internet, in databases, apps and more.

Unfortunately, more isn’t always better. Finding trustworthy information and high quality research can be a challenge. And search engines can only do so much.

That’s why libraries matter now more than ever. The same libraries and librarians who helped us organize and understand books have transitioned to helping us find information wherever it exists.

Today librarians are still amazing book-finders - but they are also teachers and technologists. They are expert navigators of information and focus on helping people build new, useful skills, like how to do online research or search job listings effectively.

Librarians work to help communities and students become more digitally literate. And libraries have changed too. Most provide free access to the Internet via on-site computers and/or wifi.

Today many libraries have comprehensive websites that allow you to access resources like research databases that would be difficult to access otherwise.

You may even be able to check-out books online, or borrow electronic books that display on your e-reader.

It’s easy to think that the Internet might have made libraries obsolete, but thankfully, it’s quite the opposite. The Internet has provided libraries a new, effective way to do what they do best - help students and the community find what they need to be productive, online and off.

The next time you need quality information, help with a project or to develop a new skill or hobby, go to your local library and ask a librarian. They’re happy to help and really good at what they do.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What are Online Discussion Forums?

Accepted Answer

In the real world, we depend on discussions for learning and socializing. It’s how we relate to one another. The same thing happens on the Web, and thanks to discussion forums, we have a reliable way to organize and discover information in the form of discussions between people anywhere in the world.

The role of discussion forums on the Web
Why discussion forums matter
How discussion forums are organized
What is required for forum participation
How forums are managed and can become a community

Video Transcript:

We’ve all had discussions. One person asks a question or shares an idea and others respond. It’s a fundamental and useful form of communication. When the Internet came along, these discussions took on a new form.

Suddenly people with similar interests in Mexico, England and Hawaii for example, could discuss their ideas and learn from each other using computers.

These online discussions meant that the knowledge and expertise of individuals anywhere in the world could be shared quickly and easily.

Soon enough, websites started to appear that were specifically built for these discussions. They are called discussion forums.

At first, a forum may look complicated, but lurking under the surface is a smart system for making online discussions work.

Let’s consider a forum about cars. Most forums are organized much like the folders on your computer. At the top are the big buckets.

Within these folders are types of cars and within those are discussions about specific models.

This structure gives visitors a way to find the specific discussions that match their interests. Each individual discussion is called a topic or thread. Most topics follow a simple pattern.

Like any discussion, someone needs to get it started. The first post in the topic is often a question or observation. Others may then reply.

When responses come, they appear under the first post, usually with the oldest on top. This makes the discussion easy to follow.

Most forums can be read by the public, but to post, you have to create an account. This means picking a name and creating a profile that represents you. This is your identity in the forum.

Many people who use forums don’t post very often, and simply follow the topics. They are called lurkers.

But the best forums have dedicated members who have real relationships with one another. They post consistently, creating a productive and interesting community.

And like the real world, discussions can sometimes get out of control. That’s why many forums are moderated by a person or team. It’s their job to maintain and protect the forum.

And each forum has its own culture, customs and rules. Before diving in, observe and ask questions. Soon enough you could become part of the community.

Whatever your interest, forums can be an amazing resource because they bring people with specific interests together to learn, get help or share a passion.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

What is Insurance?

Accepted Answer

What it teaches:

Insurance is an important part of being financially responsible. This video highlights the risks of not having insurance and how it works to aid in recovery after something bad happens.

How unpredictable events can create financial problems
How insurance aids in the recovery process
How policies work and the costs involved
Why paying for long-term protection can make sense

Video Transcript:

Bad things happen. And when they do, recovering can take time and money. Thankfully, we have help.

Let’s say you’re on a boat, when a wave comes from out of nowhere and knocks you into shark-infested waters. Events like this are difficult to predict, so the best thing you can do is have a way to recover quickly.

Now falling off of a boat is just an example. In real life, events like your home burning down can be devastating. Recovering from these events requires a lot of money. Money that most people don’t have. Thankfully, we have a way to recover from these big expenses. It’s called Insurance.

Let’s say your car gets caught in a storm. Suddenly you don’t have a car or the money to fix it. Without insurance, you might have to borrow a bike to get to work. But with insurance, you’ll have a way to get your car fixed or replaced.

It sounds too good to be true, right? Well, insurance comes with costs. To be protected, you buy it from an insurance company. When bad things happen, the company will help you recover by paying some of the expenses.

Here’s how it works. To get insurance, talk with an insurance company about the things that are important to you. These are usually things like your health, your car, your home and your family. You’ll set up a plan or policy with the company that outlines how insurance will help when something bad happens.

For instance, a policy might outline when and how much an insurance company will pay when your car is wrecked, your home id flooded, or you can’t work for a period of time. There are even policies that outline how your family will be protected if something happens to you. Insurance policies are very specific. It’s important to understand exactly what a policy covers.

To have this kind of protection, you’ll pay the insurance company over time. Even if you’re healthy and your property is safe, you’ll still pay on a regular basis. These payments are how insurance companies can afford to cover people like you.

Of course, this means you may pay for insurance your whole life and never use it. Before you question the value, remember that insurance covers the big expenses caused by things that are out of your control. Without insurance, these things can come along and take away your hard-earned money.

Insurance is an important part of being responsible with your money and property. Talk with a company you trust about what’s important to you. Take the time to ask questions, read the fine print and compare policies. Insurance won’t keep you from falling in, but it will help you recover more easily when bad things happen.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

What are Apps?

Accepted Answer

Within the last few years, applications or “apps” have gone from being big software programs on computers to small and downloadable apps on mobile devices. This video explains what caused this evolution and how it is impacting our lives today. It teaches:

The big idea of applications and how they work with computers
The role of “platforms” and how they changed thanks to mobile devices
The evolution to smaller, cheaper apps that become collectible
The role of online marketplaces for marketing and distributing apps
How apps are now becoming a part of browsers, social networks and game systems

Video Transcript:

The chances are you’ve been using apps for years. Your home or work computer has apps like a spreadsheet program, calculator or photo editor. Recently these apps, or applications, evolved in a big way.

Let’s start with platforms. You know, a place to put things. A table, in a basic sense, is a platform. You plug in some plates, cups and flatware and it turns into a great place to eat.

Computers work the same way. They create platforms for software applications. A spreadsheet and an accounting app can turn a computer into a business tool. Music and video apps can make a computer a studio.

For most of their history, apps have seemed big and expensive. We often bought them at a store and loaded them onto a computer with a disk. And most of these apps didn’t connect to the Internet.

Recently platforms have changed in big ways. Our mobile phones and tablets became useful platforms just like our computers, and this enabled a different kind of app. Instead of big expensive programs, many apps became smaller and cheaper. Instead of coming in a box or taking hours to download, they could be purchased or downloaded for free from the Internet with a click, even on the go.

This made apps collectible. For little investment, we could collect apps on our devices that reflect our needs and interests. One person’s collection may focus on gaming, another, business, or both. Now apps may wake you up in the morning, give you a snapshot of the news, play the music you like, help you get to the airport, check you in and help you read your new book all from the palm of your hand.

To support all these new apps, we need online marketplaces that make them easy to purchase and download. This way, small teams and large organizations have a way to market, give away or sell thousands of new apps.

And these new apps have another advantage. Many are built to work with the Internet.

So apps aren’t really new. What have changed are platforms and marketplaces that make them easy to purchase and collect for whatever you need to do.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What are Blogs?

Accepted Answer

This video introduces the concept of a blog as a way for every person to have the power to share news and information. It includes:

How blogs are changing the idea of news in the 21st century
How blogs are created and organized
The role of blogs in bringing like-minded people together
How blogs facilitate conversation and networking

Video Transcript:

You've seen the word, you've seen the web sites and you may even have one. But have you ever wondered: What's the big deal about blogs?

To make sense of blogs, you have to think about the news and who makes it. We'll look at news in the 20th vs. the 21st century to make our point.

In the 20th century, the news was produced professionally. When news happened, reporters wrote the stories and a tiny group of people decided what appeared in a newspaper or broadcast. Professional news was mainstream: general and limited.

The 21st century marked the point where news became both professional and personal. A new kind of web site called a weblog or blog came onto the scene that let anyone be a reporter and publisher - often for free.

As blogs became popular, they created millions of news sources and gave everyone an audience for their own version of news. Of course, we're using the word "news" loosely. But really - isn't everything news to someone?

With a blog...A business owner can share news about his business

How did this happen? Well, blogs made sharing news on the web easy. Anyone with an idea can start a new blog with the click of a button and share news minutes later. Here's how blogs work.

Blogs are websites that are organized by blog posts - these are individual news stories, like articles in the paper. Bloggers simply fill out a form like this one to post a new story. With the click of a button, the blog post appears at the top of the web page, just above yesterday's news. Over time, the blog becomes a collection of these posts, all archived for easy reference.

Also, Each blog post can become a discussion through comments left by readers. Blogs make the news a two way street.

But really, the fuss is not about how blogs work - it's about what people like you do with them that matters.

Let's say you have a blog about green living and outdoor photography. It reflects your unique perspective. This helps you build relationships with your readers and other bloggers with similar interests.

Speaking of relationships, bloggers often work together. In addition to comments,You'll read each other's posts, quote each other and link your blogs together. This creates communities of bloggers that inspire and motivate each other.

Whether it's their ease of use or the opportunities they offer, blogs have been adopted in a very big way. Since 2003, there have been over 70 million blogs created, each with it's own version of news. So, the big deal about blogs is that they gave people like you the power of the media and created a personal kind of news that appeals to a high number of small audiences.

So, it's up to you - what will you do with this new power? There is likely a group of people out there who want to hear what you have to say.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What are QR Codes?

Accepted Answer

This video explains how QR codes are changing the way we access information in the real world through scanning a new kind of code with a camera phone. It teaches:

How barcodes and QR codes are similar
What happens when you scan a QR code with your camera phone
What scenarios are useful for QR codes and what's needed to scan them
How QR Codes make the real world clickable

Video Transcript:

You’ve probably bought groceries and seen the cashier scan an item to get its price. It works because each product has a code that’s a shortcut. It prevents the cashier from having to look up each item.

Well, these days new kinds of codes are appearing that are scanable with camera phones.

In our online world, everything is linked together. You visit a website, and click a link to visit another site, send a message, view a photo or download a video. A simple click makes everything possible.

On the other hand, our physical world is what you see walking down the street. The problem is – nothing is clickable. You can’t click a URL on a container to see recipes. You can’t click a statue to read about it on Wikipedia. So, you end up having to type in a link, take notes or just keep walking. But that’s starting to change.

You may have seen codes like these. They’re called QR or “quick response” codes and they mean your camera phone can now be a little like a cashier’s scanner.

Once you have an QR reader app on your smartphone, you can point your camera phone at these codes and immediately grab useful information.

Let’s say you’re running errands and walk by a sign that says “New Show Coming Soon” and there’s a QR code. You can just open your QR reader app, point your camera phone at the code and the app will automatically give you options.

No links to remember, no notes - just point your phone at the QR code and the real world becomes clickable.

But that’s just the beginning. Imagine visiting a landmark and using a QR code to watch a video about it. Or scanning a QR code in a newspaper or magazine to email a link to a friend. Or scanning one to follow your local bakery on Twitter.

QR codes are important because, for the first time, they make the real world...clickable.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What is World Wide Web?

Accepted Answer

This video introduces the system that makes up the World Wide Web, including explanations of browsers, code packets, servers and links. It teaches:

Where the information that appears on the screen "lives"
How the browser acts as a translator of packets
How servers are connected to create a web
How links connect computers to unique addresses

Video Transcript:

Have you ever wondered, when you visit a website, where those words and images come from?

These days, as long as we have an Internet connection, using the Web is pretty easy. We can visit billions of pages on things from pet alligators to the weather in Holland.

To help figure out how it works, let’s pretend we can get really small, follow the wires and explore what makes the Web work. In order to get to the Web, we need a connection from our home or business to the rest of the online world. This usually happens through the phone or cable lines, or even satellite. This connection means that information from around the world can reach our computers.

If we could see the connection, the information coming through it would look like little packets of code. It doesn’t make sense to most people. We need a translator, something that turns the packets of code into the words and images we see on a website.

For this, we use a web browser. It translates the information and makes it useful to us. But that code has to come from somewhere, right? If we could follow it to its home, we’d see that it’s coming from another computer. Not a regular computer, but one that’s built to make web pages available.

It’s called a “server.” The words and images that appear on our screen live here in the server. If there was only one server this would be simple. But there are millions of servers and web pages. We need a way to find a specific page on a specific server.

We do this with web addresses. Each server and website has a unique one. As long as we have the right web address, we can visit a page on any server on the Web.

The reason we call it a “web” is that all the servers are connected. We can easily jump from one to the other using addresses via our web browser. And we don’t have to remember all the addresses.

Web pages use shortcuts or “links” – words and images we can click, that direct us to page after page. These links create a web of connections that are easy to navigate.

Together, this system makes up the World Wide Web. So, let’s sum it up.

To visit a website, we type in a web address or click a link. The information for the website lives on a server. Itcomes to us as little packets of code, and our web browser translates this code into words, photos, music, videos, and links that help us get things done. Yaaay!

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What are the Benefits of Saving for Retirement?

Accepted Answer

This video is designed to teach the benefits of using a retirement account for financing a comfortable retirement. It teaches the basic ideas behind retirement accounts, including:

Why saving now matters in the future
How 401ks and IRAs grow over time
How these accounts are different from normal investments
The tax benefits of using a retirement account

Video Transcript:

One day, we all want to retire. After working for most of our lives, we imagine a time when we can stop working and have choice in how we spend our time. Because we're all living longer than ever before, it's going to take even more money to support our retirement. The secret to a financially secure retirement is to start saving now.

Let's meet two retirees to make our first point.

This is Simon. He and his wife worked hard to support their family and now they're retired. They're happy, but feel insecure about money. An unexpected expense could put them in debt. To help, Simon has a part time job at a hardware store. He'd prefer to be fishing or playing with his grandkids, but he doesn't have a choice.

Next, let's meet Caroline. Like Simon, she and her husband worked to support their family and now they're retired. They live a relatively carefree life. They travel, spend a lot of time with family and don't worry too much about money.

Both Simon and Caroline have a long life ahead of them, but Caroline and her husband learned early in life that saving a little bit of money over a long time can make sure they retire comfortably. This wasn't the case for Simon and his wife. They started saving too late.

To retire like Caroline, the first step is understanding how to save for retirement. The basic idea is to start saving now and save as much as possible over a long term.

To start, you'll need a place to save it. It's usually called a retirement account and two examples are 401ks and IRAs. Many employers offer a 401K program or you can open an IRA yourself. Once you have an account, you add a little bit of your income to it on a regular basis so the money you contribute over the years, plus what it earns, creates a fund that's ready to support your retirement. These accounts are meant for a lifetime of savings, so don't plan on touching it until retirement.

To get an account started, you'll work with a representative to decide on an amount that you can contribute to the account with each paycheck. This way, you don't have to think about it - your retirement account grows automatically as long as you have income. And some employers even offer to contribute to your account too. That's free retirement money that will buy a lot of maitais. And remember you have to pay tax on your income. By contributing part of your income to a retirement account, there's less income that's taxable with each paycheck.

The money in these accounts is usually invested in the stock market like a normal investment, but retirement accounts are different. Here's why.

When you invest in stocks normally, they hopefully grow in value. Each year, you have to pay taxes on the money as it grows. That's tax money that could be making you more money. Retirement accounts are designed to protect you from having to pay taxes on your money as it grows year after year. This way, your money can grow faster over the long term. Of course, you'll still have to pay taxes, but most retirement accounts make it possible to delay paying taxes until you withdraw the money. But even considering these taxes, you've been able to build a fund that will support a long and comfortable retirement.

The best thing you can do is start a retirement account as early as possible and contribute as much as you can to your account.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 10

What are Secure Passwords?

Accepted Answer

Passwords are essential to using the Web and criminals have become very good at guessing them. This video teaches the risks and how to create a secure password and keep it secret, including:

Common risks related to passwords

Video Transcript:

Often, there is really only one thing standing between your sensitive information and criminals - your password. If they get it, they can get into banks accounts and private files, and wreak havoc. For this reason, it's important to know what makes a password strong and secure.

Chances are, you use passwords everyday. To open your computer, to log into your favorite websites, to get work done.

The easy route is to have a simple password that works everywhere. Unfortunately, this can be a problem. Criminals are very good at guessing passwords. Some have computer programs that can make millions of guesses until something works.

And if they already know information about you, it's even easier. Your job is to create a password that is very hard to guess. Here's how:

Your first thought may be to use a pet's name, a birthdate, an address or parts of a phone number. These things are too easy for criminals to discover, so don't use them. Your password should not include info about you.

Thankfully, there are ways to have memorable, but hard-to-guess passwords. Consider this: In addition to single words, phrases can also be easy to remember. Maybe it's a favorite song lyric, or quote. An example is "Jack and Jill Went Up The Hill” That's easy to remember, right?

Well, your password is there - it's the first letter of each word. In this example, this would be your password. That's not something that is easily guessed.

Here's why. First - it's not in the dictionary. This makes guessing it harder. There are about 60,000 words in English. A computer can test out those words pretty quickly, so don't use them.

But there's more. This password could still be stronger by adding upper case letters, numbers or special characters. So this is a very strong password - but there's still a risk.

If you write it down, be careful where you keep it. And be aware that someone can look over your shoulder or find it in your trash. Giving it to loved-ones is also risky - they may not be as cautious as you are. Only you should know your password.

Criminals may also try to fool you into handing it over via phone calls. Never tell anyone your password over the phone.

And be careful when you get an email that asks for a password - it could be a scam. To help avoid problems, don't use the same password everywhere – that’s like having one key that unlocks everything you own. The stakes are high if you lose it.

Also, be careful if you use a computer that is not yours. Let's say you check email using a computer in a store, library or computer lab. You login, check email and walk away. The next person to use that computer now has access to your email account and all the information in it. Always remember to log out of each site you visit on a computer that isn't yours.

Passwords are an essential part of life online - and if we're not careful about keeping them secret, they can cause big problems. By understanding the risks and making passwords stronger, we can feel a little more secure.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.