Question 1

What is Intellectual Property (Patent, Trademark, etc.)?

Accepted Answer

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

Why intellectual property is different from physical property
The risk of not establishing and protecting ownership
Why copyright law matters in selling and managing your creative works
Why patent law matters in protecting your inventions
Why trademark law matters in protecting your brand

Video Transcript:

I’m sure you have items that you consider your property. Maybe you’re like Candice. She has a bike, headphones and books she loves.

Because she owns the headphones, she has the right to sell them or give them away. Ownership means they’re her property. When ownership of physical property, like headphones, changes, it’s easy to see.

But Candice is also creative. She takes photos and has ideas. She uses her mind to produce valuable things like music. When she creates a new song, she owns it and has a right to use it as she wishes, just like a physical object.

The problem is that the ownership of intangible things like music, literature and photography is difficult to see. Someone could wrongly claim ownership of her song and sell it without her knowing. To prevent these problems, she needs a public way to establish her ownership so that she alone can decide how it will be used.

In many countries, intellectual property laws work to establish and protect ownership of intangible property like Candice’s song. They are copyright, patent, and trademark and laws, among others. It’s these laws that allow people to control distribution of and earn money from the things they create with their minds.

For example, let’s say Candice, first, wants to be sure she is the only person who can reproduce or sell her song. Copyright law is what gives her this right. As the creator, she owns the copyright automatically, which means she is the only one who can reproduce or sell the song. To make her ownership publicly known, she registers her song with the Copyright Office.

Second, Candice invented a new kind of instrument and wants to be sure that no one can copy it. She does this by filing a patent application with the patent office that states what it is and what it does. If the patent is granted, she can prevent others from copying her invention.

Third, with her innovations, Candice is able to create a new business with a unique brand that includes a name and logo. To identify her new instrument by her brand, and to distinguish her from competitors, she applies for a trademark registration with the trademark office that describes her business name and logo. Candice uses the ™ in her logo once she starts using the brand to sell her instrument. And she can use the R symbol once the trademark is officially registered. These symbols show that she has the right to prevent others from her industry from looking too much like her brand and confusing customers.

Candice’s music business is just one example. Copyright, patents and trademarks can apply to a wide variety of intangible or intellectual property. These laws ensure that even if we can’t hold something in our hands, we can still own it, protect it and use it to earn a living.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

What is Identity Theft?

Accepted Answer

We all use names, account numbers and passwords to verify our identities to organizations, but these can be stolen by criminals and cause us financial ruin. The key to avoiding this problem is awareness and understanding ways to keep our identities safe. This video teaches:

Why our identity is so important in everyday life
What criminals do when they steal a person’s identity
Why sensitive documents are a risk and how to keep them safe
How criminals use phone calls, emails and fake websites to fool people
Why it’s important to review your bills and bank statements

Video Transcript:

Having an identity is just part of being human. Your name, birth date, relationships and more define who you are and help others identify you as a unique person.

The problem is that your identity isn’t very secure without attention. A criminal can easily steal it, pretend to be you and cause serious problems.

Think about it this way… Organizations like banks depend on each customer having a unique identity. They establish this with information like your name, social security number, address and birthdate.

Once your identity is established, it becomes easier to work with the bank, manage your finances, withdraw money, and apply for credit cards and loans. Online, you can use passwords and PINs to access your accounts and personal information.

If a criminal steals your identity, they can fool organizations and access the same resources you can. If this happens, they can change your contact info, billing address and login information so you lose access. Then, they can apply for credit cards and loans that put you in debt and ruin your credit, before you even know there’s a problem.

Identity theft can happen to anyone and it takes years to recover. The key to reducing this risk is awareness.

In order for a criminal to steal your identity they need your personal information like account numbers, passwords, medical records and social security numbers.

This information often appears on documents that criminals may be able to find when we’re careless. Always keep sensitive documents in a safe place and if possible, have a mailbox with a lock. Be careful what you put in the trash and shred any documents that may be a risk.

Your computers and devices can also be risks. Use strong passwords and PINs, and a password manager to help make it easy.

Criminals may also contact you directly, posing as an organization, and fool you into handing over the personal information they need. Remember, organizations like your tax office and banks will NOT call you to ask for personal or account information. Be aware and never give out passwords, PINs or social security numbers over the phone.

The same is true with email and websites, where criminals are very good at appearing official. If an email looks suspicious or asks for your account information, don’t click any links. Just delete it.

Protecting yourself also means paying close attention to bank statements and bills. If something looks out of place, contact the organization immediately.

Above all, remember that your identity is a target for criminals. Don’t make it easy for them and you’ll be able to avoid years of problems.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What is Flipped Classroom?

Accepted Answer

This video explains the flipped classroom and why it is being adopted by teachers. It illustrates problems many teachers experience in the traditional format and how the flipped classroom can help solve them by considering the most effective use of both class time and homework. It teaches:

Why learning and practicing are essential parts of the education process
How the flipped classroom is changing how we think about learning and practice
How the flipped classroom impacts teachers and students
What many teachers will need to flip their classrooms
Why the flipped classroom may not be best for every student and situation

Video Transcript:

Most students know the difference between learning and practicing. Learning might mean listening to a lecture while practicing is solving problems based on that lesson.

Traditionally, class time is used to learn materials and how to solve problems. Then, for homework, the students focus on practicing and turn in homework the next day.

Today, a concept called the flipped classroom is changing this by flipping the traditional approach. Here, students learn the material at home and then use classroom time to work through problems. This way, when a student needs more guidance, the teacher is available to help.

Consider how it worked for Juanita. Her 12th grade math class was starting to learn calculus in the traditional way.

This approach had obvious problems: the students would become bored in class lectures and tune out. Then, at home, they would get stuck and become frustrated, resulting in incomplete homework.

Recently she tried a flipped classroom instead. Here, she assigned students a different kind of homework; not problems to solve, but concepts and ideas to understand. This way, her students were in control of their learning. They could read materials, watch videos and participate in online discussions on their own time and choice of devices.

To help, Juanita learned how to record videos and lectures that students could watch at home. Then, the next day in the classroom, time was used for solving real problems. Juanita could be there when the students needed her help.

They could apply what they learned at home to problems and group activities in the classroom.

Using the flipped classroom, Juanita’s students were more engaged in class and less frustrated because she was there to be a guide.

She knows the flipped classroom is not perfect. Not every student has devices and connections they need for learning at home. For others, distractions at home may make self-directed learning difficult.

But overall, Juanita’s experience has been like many other teachers:the flipped classroom can offer a different approach that serves to optimize the time she has with students.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

What is Encryption on the Web?

Accepted Answer

Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches:

Why encryption matters on the Web
An example of encryption used in history
The basics of private key encryption
The basics of public key encryption
How public key encryption works when using a bank website

Video Transcript:

These days we use the Web to communicate more than ever - and much of what we say is sensitive. From private email messages to bank transactions - we need ways to use the web with confidence. Encryption, which makes online communication unreadable, is what helps give us this confidence.

Encryption is an old idea. For millennia soldiers have needed a way to send messages that couldn’t be read by the enemy. Instead of writing a message using normal words, they substituted letters in a systematic and secret way.

This is called a key. This key for example, is “three letters” which means moving the alphabet over by three letters. And by knowing the secret key, the message could be decoded.

This basic idea is what keeps our communications secure on the Web today. Instead of using the alphabet, this encryption involves computers and serious math, so the code is nearly impossible to break.

On the Web today, most encryption in managed through two different types of keys. They are Symmetric and Public Key Encryption. A popular analogy goes like this…

Alice and Bob need to send private messages to one another using the postal service. They decide to use a box with a padlock and two identical keys, one for each person.

With the keys in place, they can send the box back and forth and open it with the keys. This is called symmetric encryption.

On the Internet this means that the exact same digital key must be used to encrypt and decrypt the message. And that’s a problem. If a key is lost or stolen, the whole system is compromised. And when more people need more identical keys, the risk goes up.

A more sophisticated way to share keys, especially on the Web, is to use Public Keys. In this example, Bob sends Alice an open padlock (or public key), and keeps his private key. She then uses it to lock (or encrypt) her box before sending it back. This way, when it arrives, Bob can open it without having to share his private key with anyone.

On the Internet, this means that a bank website can automatically provide a public key to your web browser.

With the key in place, banking information sent from your browser can be encrypted so the only thing that will unlock it is the bank’s private key.

Once it’s unlocked, and everything checks out, you can do business securely with the bank website.

It is this system, behind the scenes, that gives us confidence that information we share on the Web can be kept private and secure.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

Documents: What is Online vs Local?

Accepted Answer

For many years, documents lived on our computers. When online documents came along, they started to live on the internet and that changed how we created and shared them. This video explains how online documents differ from local documents saved on a computer. It teaches:

What makes a document local versus online
Why local documents represent a risk and make collaboration difficult
How to create and share an online document
Why collaboration is easier with an online document
What kinds of documents are online documents

Video Transcript:

Back in the old days, documents mostly existed on paper that could be copied, shared and stored for future reference. When someone far away needed the document, it could be sent in the mail.

Today, documents play the same role, but computers and the internet have changed how we think about them.

Let’s say you needed to create a document that summarizes a recent meeting. In this example, you use software on your computer to do it. With your work done, you give the file a name

To share the document, you find the doc on your computer and attach it to an email. This is called a local file, because it’s saved in a folder on your computer.

This system works, but can cause problems. If your computer dies, the file could be lost. Further, if you send a file to another person who saves it on their computer, the file now has two versions that become difficult to manage when changes are made.

These problems went away when you discovered online documents. In this case, you log in to a website to create a new document, usually for free. There is no file saved on a computer. The document exists as a web page that automatically saves your work.

The web site organizes your documents and makes them available anywhere you can log in, including smartphones and tablets.

Instead of sending attachments to colleagues, you can share the online document via email and control who can view and edit it. Once invited, they can access the document in their browser. This makes collaboration easier because there’s only one version of the document.

It’s also possible to publish the document so that anyone with a link can view it without logging in.

And it’s not just meeting notes. Presentations and spreadsheets can also be online documents.

The good news is, you have a choice. Most documents can be either local or web-based, depending on the situation.

This means you could create a document using software on your computer and then import it into an online system. Or vice-versa.

We’ve come a long way and now, documents are more efficient and flexible than ever before. How you use them is up to you.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What is Deep Web?

Accepted Answer

This video is designed to highlight the major differences between the normal web sites we see in search results and the databases, services and websites that are found in the Hidden or Deep Web. It teaches:

How deep web resources are different than public websites and search results
Why deep web resources often require special permissions or payment
Where to find free access to the deep web
How the deep web is used in research and everyday situations

Video Transcript:

When it comes time to do research, the first step is often search engines. Using a search term, we can find websites, images, videos, blog posts and more that are free to view and can be useful.

But in reality, search engines can only see a small amount of what’s out there. For the best research, we need to find information that doesn’t appear in normal search results.

Think about it like this… Search engines like Google are constantly scanning the web and organizing search results based on what they can see.

The problem is that search engines can’t log into websites or private databases, so all that valuable information remains hidden, just below the surface. This is the deep web and some say it’s up to 500 times bigger than the free web we see in search results.

The question is, how can researchers use the deep web to find information?

Often, using the deep web for research requires payment or special permissions for access.

Thankfully, many libraries and schools provide access to deep web resources for free. To see how this works, imagine that you’re a law student who needs to research legal cases that involve vehicle safety.

To start, you use a search engine to identify a few popular cases and opinions, but the information is not consistent or authoritative. To round out your research, you need the deep web.

Thankfully your university library offers access to a number of online databases that make legal research easier.

Or, imagine you want to rent your house. When someone applies, it’s your job to find out if they are trustworthy.

A search on the free web may show some interesting information. But it’s difficult to find reliable information on their credit or criminal history.

So, with their permission, you might pay a small fee to use a background check website to find the right information via the deep web.

The big idea is that normal search results can only go so far. When you need reliable, authoritative information for research, remember that the deep web is full of useful resources that may come with a fee or be accessed for free from your library or school.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What is Credit Card Responsibility?

Accepted Answer

This video tells the stories of Lucia and Marlon, who demonstrate valuable lessons in using credit cards. One learns to save money by paying off their balance every month while the other encounters the hard lessons of being delinquent on payments. It teaches:

Why credit cards exist
How interest works in credit card accounts
How to use credit cards responsibly and avoid paying interest
What happens when payments aren’t made
How a poor credit rating can impact options in the future

Video Transcript:

The problem with money, for most people, is that it's not always in-hand when we need it.

Thankfully, we can borrow. Banks give us a loan and we pay them back later, usually with a little extra money called interest. Interest is like a fee for borrowing money.

But it doesn’t always make sense to ask the bank to borrow money for everyday purchases, and carrying a lot of cash can be a pain. It would be easier if we could borrow money from the bank as we need it over a month, then pay it back later, all at once.

That’s what credit cards let us do. The bank gives us an easy way to pay today, and keep track of it, then pay them back later. Let’s look at how this works.

Meet Lucia. Her friend recently recommended getting a credit card. After thinking it over, she applied for one and soon a card arrived in the mail.

In reading the paperwork, she noticed a few big points about this credit card. First, her credit card has a limit of $500. It stops working when she spends that amount.

Second, her credit card comes with an interest rate, which is a percentage of the amount she spends. This interest is just like the fees her bank charges for loaning money, but it’s often more expensive, and this interest is optional. Here’s why:

She has a choice, if she only buys what she can afford and completely pays off her credit card each month, she can completely avoid paying interest. But, if she pays anything less, she has to pay interest on what she still owes. And over time, interest can build up quickly and make those purchases more expensive.

Because she's smart, her goal is to avoid interest and pay off her credit card, in full, every month. Yaaay!

But her friend Marlon wasn't so smart. He spent the limit on his credit card and didn’t even bother paying the minimum monthly payment. The interest and fees stacked up until he owed twice the amount he originally spent.

Frustrated, he gave up trying to manage it. This led the credit card company to report his debt which prevented him from getting other credit cards, borrowing money or using credit for years into the future.

Credit cards can be useful and convenient, but that doesn’t matter if they’re not managed responsibly. Buy only what you can afford, pay it off each month and you’ll have more money and better opportunities in the future.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What is a Computer Software

Accepted Answer

This video introduces the role of software in making computers useful. It focuses on different kinds of software and software's roles in computers and other tools we use every day, including:

The role of software as a translator
How operating systems cover the basics
How software programs help to customize computers
The role of software outside of computers

Video Transcript:

It’s easy to think of computers as just machinery – buttons, screens and parts that work together. But the magic of computers comes from something that makes them unique to you.

The problem with computers is that most of us don’t speak their language. We need a translator, something that can understand our needs and put the computer to work for us. The translator is called software and it makes computers useful.

Look at it this way. Like a typewriter, a computer without software is just a lifeless machine. By adding software, the computer becomes more alive, easy to use, and built for you. Most computers have two basic kinds: The operating system and software programs.

If you’ve ever used a computer, you’ve used an operating system. From saving files, to using a mouse or fixing problems, the operating system covers the basics. Operating systems come with all new computers and do a lot of same things. You’ve seen them called Windows, Mac and Linux.

But the operating system is only part of what we need. To make them personalized and more useful, we can add software programs. For example, if you need to edit a photo you can add a software program that is built for that purpose. If you need to design a house, you can add a software program that lets you see the house from all sides.

By adding and removing software programs, you can make the computer fit with exactly what you want to do. And adding most software programs is easy. You can get them from a computer store or download them from the Internet. No computer nerds required.

Once a program is on your computer, opening it is as easy as clicking an icon.

But what is a software program? What’s really happening when you open one? Think about it this way. Computers are really good at following instructions. And a software program is essentially a set of instructions that tells the computer exactly what to do.

When you open a program, the computer goes to work, completing the instructions until the program is ready for you to use. The ability to add and remove software programs means that everyone’s computer can be different and unique to them.

So, to review. We’ve talked about operating systems that take care of the basics, and software programs that make computers personalized. It’s this combination that makes computers so useful. But it’s not limited to computers on your desk.

Consider your cell phone. Just like a computer without software, it’s a lifeless machine that doesn’t speak our language. Thankfully, cell phones have software that bring them to life.

The same thing is true for many cameras, music players, and even our cars. Every day we rely on software to bring machines to life and make them personalized and useful.

The next time you use a computer or cell phone, think about software’s role in translating your needs into instructions that put the machine to work for you.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What are Blogs?

Accepted Answer

This video introduces the concept of a blog as a way for every person to have the power to share news and information. It includes:

How blogs are changing the idea of news in the 21st century
How blogs are created and organized
The role of blogs in bringing like-minded people together
How blogs facilitate conversation and networking

Video Transcript:

You've seen the word, you've seen the web sites and you may even have one. But have you ever wondered: What's the big deal about blogs?

To make sense of blogs, you have to think about the news and who makes it. We'll look at news in the 20th vs. the 21st century to make our point.

In the 20th century, the news was produced professionally. When news happened, reporters wrote the stories and a tiny group of people decided what appeared in a newspaper or broadcast. Professional news was mainstream: general and limited.

The 21st century marked the point where news became both professional and personal. A new kind of web site called a weblog or blog came onto the scene that let anyone be a reporter and publisher - often for free.

As blogs became popular, they created millions of news sources and gave everyone an audience for their own version of news. Of course, we're using the word "news" loosely. But really - isn't everything news to someone?

With a blog...A business owner can share news about his business

How did this happen? Well, blogs made sharing news on the web easy. Anyone with an idea can start a new blog with the click of a button and share news minutes later. Here's how blogs work.

Blogs are websites that are organized by blog posts - these are individual news stories, like articles in the paper. Bloggers simply fill out a form like this one to post a new story. With the click of a button, the blog post appears at the top of the web page, just above yesterday's news. Over time, the blog becomes a collection of these posts, all archived for easy reference.

Also, Each blog post can become a discussion through comments left by readers. Blogs make the news a two way street.

But really, the fuss is not about how blogs work - it's about what people like you do with them that matters.

Let's say you have a blog about green living and outdoor photography. It reflects your unique perspective. This helps you build relationships with your readers and other bloggers with similar interests.

Speaking of relationships, bloggers often work together. In addition to comments,You'll read each other's posts, quote each other and link your blogs together. This creates communities of bloggers that inspire and motivate each other.

Whether it's their ease of use or the opportunities they offer, blogs have been adopted in a very big way. Since 2003, there have been over 70 million blogs created, each with it's own version of news. So, the big deal about blogs is that they gave people like you the power of the media and created a personal kind of news that appeals to a high number of small audiences.

So, it's up to you - what will you do with this new power? There is likely a group of people out there who want to hear what you have to say.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 10

What is Big Data?

Accepted Answer

Incredible amounts of data are produced every day, so much that we can’t use it all. Big data is a term used to describe the tools and processes that seek to make this data useful and productive. This video uses the example of traffic data to teach:

Where big data comes from and how it’s collected
Why special tools are required to use it
The three big challenges: Volume, Variability and Velocity
The potential of big data across multiple industries

Video Transcript:

Imagine standing at an intersection. Every time the lights change, you count and record the number of cars that drive through. Over a day, you collect some basic data. Over a week, your data gets more useful and over a month, it becomes a potential resource for discovering ways to make the intersection more efficient.

It’s this idea, collecting data on a huge scale and analyzing them, that may help us see new opportunities to solve big problems.

Let’s say that instead of you recording cars at one intersection, we put sensors at every intersection in the U.S. and they all report data. Over a day, the sensors report millions of pieces of data, over a week, billions and in a month, over 100 billion pieces - and growing every day.

Hidden in this big pile of growing data are important clues that could help commuters save time.

That’s the goal of big data – turning all these data into useful information. But it’s not that easy.

Big Data is really huge and complex data. To make it useful information we need a few things in place. First, we need a place to put it - our normal computers and programs are too small and slow. Big Data needs serious computing power.

Second, we have to handle lots of incoming traffic data, which may come from multiple sources and in different formats. To be useful, it needs to be in a format that makes it similar and comparable.

But we also need to handle data about relevant and changing conditions, like weather or gas prices. With these systems in place, we can collect and analyze huge amounts of complex data in real time - data that can provide clues to solving traffic problems and a lot more.

Consider the enormous amount of data produced by the healthcare industry, weather organizations and social networks. These data could help with healthier lives, safer families and more successful businesses.

Today scientists, technologists, entrepreneurs and organizations of all types are focused on putting big data to work.

By understanding the challenges of working with Big Data, we can make it work for us.

While big data may not make the light change when we want, it may help us find ways to get around a little more efficiently.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.