Question 1

What is Encryption on the Web?

Accepted Answer

Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches:

Why encryption matters on the Web
An example of encryption used in history
The basics of private key encryption
The basics of public key encryption
How public key encryption works when using a bank website

Video Transcript:

These days we use the Web to communicate more than ever - and much of what we say is sensitive. From private email messages to bank transactions - we need ways to use the web with confidence. Encryption, which makes online communication unreadable, is what helps give us this confidence.

Encryption is an old idea. For millennia soldiers have needed a way to send messages that couldn’t be read by the enemy. Instead of writing a message using normal words, they substituted letters in a systematic and secret way.

This is called a key. This key for example, is “three letters” which means moving the alphabet over by three letters. And by knowing the secret key, the message could be decoded.

This basic idea is what keeps our communications secure on the Web today. Instead of using the alphabet, this encryption involves computers and serious math, so the code is nearly impossible to break.

On the Web today, most encryption in managed through two different types of keys. They are Symmetric and Public Key Encryption. A popular analogy goes like this…

Alice and Bob need to send private messages to one another using the postal service. They decide to use a box with a padlock and two identical keys, one for each person.

With the keys in place, they can send the box back and forth and open it with the keys. This is called symmetric encryption.

On the Internet this means that the exact same digital key must be used to encrypt and decrypt the message. And that’s a problem. If a key is lost or stolen, the whole system is compromised. And when more people need more identical keys, the risk goes up.

A more sophisticated way to share keys, especially on the Web, is to use Public Keys. In this example, Bob sends Alice an open padlock (or public key), and keeps his private key. She then uses it to lock (or encrypt) her box before sending it back. This way, when it arrives, Bob can open it without having to share his private key with anyone.

On the Internet, this means that a bank website can automatically provide a public key to your web browser.

With the key in place, banking information sent from your browser can be encrypted so the only thing that will unlock it is the bank’s private key.

Once it’s unlocked, and everything checks out, you can do business securely with the bank website.

It is this system, behind the scenes, that gives us confidence that information we share on the Web can be kept private and secure.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

What is Flipped Classroom?

Accepted Answer

This video explains the flipped classroom and why it is being adopted by teachers. It illustrates problems many teachers experience in the traditional format and how the flipped classroom can help solve them by considering the most effective use of both class time and homework. It teaches:

Why learning and practicing are essential parts of the education process
How the flipped classroom is changing how we think about learning and practice
How the flipped classroom impacts teachers and students
What many teachers will need to flip their classrooms
Why the flipped classroom may not be best for every student and situation

Video Transcript:

Most students know the difference between learning and practicing. Learning might mean listening to a lecture while practicing is solving problems based on that lesson.

Traditionally, class time is used to learn materials and how to solve problems. Then, for homework, the students focus on practicing and turn in homework the next day.

Today, a concept called the flipped classroom is changing this by flipping the traditional approach. Here, students learn the material at home and then use classroom time to work through problems. This way, when a student needs more guidance, the teacher is available to help.

Consider how it worked for Juanita. Her 12th grade math class was starting to learn calculus in the traditional way.

This approach had obvious problems: the students would become bored in class lectures and tune out. Then, at home, they would get stuck and become frustrated, resulting in incomplete homework.

Recently she tried a flipped classroom instead. Here, she assigned students a different kind of homework; not problems to solve, but concepts and ideas to understand. This way, her students were in control of their learning. They could read materials, watch videos and participate in online discussions on their own time and choice of devices.

To help, Juanita learned how to record videos and lectures that students could watch at home. Then, the next day in the classroom, time was used for solving real problems. Juanita could be there when the students needed her help.

They could apply what they learned at home to problems and group activities in the classroom.

Using the flipped classroom, Juanita’s students were more engaged in class and less frustrated because she was there to be a guide.

She knows the flipped classroom is not perfect. Not every student has devices and connections they need for learning at home. For others, distractions at home may make self-directed learning difficult.

But overall, Juanita’s experience has been like many other teachers:the flipped classroom can offer a different approach that serves to optimize the time she has with students.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What is Identity Theft?

Accepted Answer

We all use names, account numbers and passwords to verify our identities to organizations, but these can be stolen by criminals and cause us financial ruin. The key to avoiding this problem is awareness and understanding ways to keep our identities safe. This video teaches:

Why our identity is so important in everyday life
What criminals do when they steal a person’s identity
Why sensitive documents are a risk and how to keep them safe
How criminals use phone calls, emails and fake websites to fool people
Why it’s important to review your bills and bank statements

Video Transcript:

Having an identity is just part of being human. Your name, birth date, relationships and more define who you are and help others identify you as a unique person.

The problem is that your identity isn’t very secure without attention. A criminal can easily steal it, pretend to be you and cause serious problems.

Think about it this way… Organizations like banks depend on each customer having a unique identity. They establish this with information like your name, social security number, address and birthdate.

Once your identity is established, it becomes easier to work with the bank, manage your finances, withdraw money, and apply for credit cards and loans. Online, you can use passwords and PINs to access your accounts and personal information.

If a criminal steals your identity, they can fool organizations and access the same resources you can. If this happens, they can change your contact info, billing address and login information so you lose access. Then, they can apply for credit cards and loans that put you in debt and ruin your credit, before you even know there’s a problem.

Identity theft can happen to anyone and it takes years to recover. The key to reducing this risk is awareness.

In order for a criminal to steal your identity they need your personal information like account numbers, passwords, medical records and social security numbers.

This information often appears on documents that criminals may be able to find when we’re careless. Always keep sensitive documents in a safe place and if possible, have a mailbox with a lock. Be careful what you put in the trash and shred any documents that may be a risk.

Your computers and devices can also be risks. Use strong passwords and PINs, and a password manager to help make it easy.

Criminals may also contact you directly, posing as an organization, and fool you into handing over the personal information they need. Remember, organizations like your tax office and banks will NOT call you to ask for personal or account information. Be aware and never give out passwords, PINs or social security numbers over the phone.

The same is true with email and websites, where criminals are very good at appearing official. If an email looks suspicious or asks for your account information, don’t click any links. Just delete it.

Protecting yourself also means paying close attention to bank statements and bills. If something looks out of place, contact the organization immediately.

Above all, remember that your identity is a target for criminals. Don’t make it easy for them and you’ll be able to avoid years of problems.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

What is Intellectual Property (Patent, Trademark, etc.)?

Accepted Answer

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

Why intellectual property is different from physical property
The risk of not establishing and protecting ownership
Why copyright law matters in selling and managing your creative works
Why patent law matters in protecting your inventions
Why trademark law matters in protecting your brand

Video Transcript:

I’m sure you have items that you consider your property. Maybe you’re like Candice. She has a bike, headphones and books she loves.

Because she owns the headphones, she has the right to sell them or give them away. Ownership means they’re her property. When ownership of physical property, like headphones, changes, it’s easy to see.

But Candice is also creative. She takes photos and has ideas. She uses her mind to produce valuable things like music. When she creates a new song, she owns it and has a right to use it as she wishes, just like a physical object.

The problem is that the ownership of intangible things like music, literature and photography is difficult to see. Someone could wrongly claim ownership of her song and sell it without her knowing. To prevent these problems, she needs a public way to establish her ownership so that she alone can decide how it will be used.

In many countries, intellectual property laws work to establish and protect ownership of intangible property like Candice’s song. They are copyright, patent, and trademark and laws, among others. It’s these laws that allow people to control distribution of and earn money from the things they create with their minds.

For example, let’s say Candice, first, wants to be sure she is the only person who can reproduce or sell her song. Copyright law is what gives her this right. As the creator, she owns the copyright automatically, which means she is the only one who can reproduce or sell the song. To make her ownership publicly known, she registers her song with the Copyright Office.

Second, Candice invented a new kind of instrument and wants to be sure that no one can copy it. She does this by filing a patent application with the patent office that states what it is and what it does. If the patent is granted, she can prevent others from copying her invention.

Third, with her innovations, Candice is able to create a new business with a unique brand that includes a name and logo. To identify her new instrument by her brand, and to distinguish her from competitors, she applies for a trademark registration with the trademark office that describes her business name and logo. Candice uses the ™ in her logo once she starts using the brand to sell her instrument. And she can use the R symbol once the trademark is officially registered. These symbols show that she has the right to prevent others from her industry from looking too much like her brand and confusing customers.

Candice’s music business is just one example. Copyright, patents and trademarks can apply to a wide variety of intangible or intellectual property. These laws ensure that even if we can’t hold something in our hands, we can still own it, protect it and use it to earn a living.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

What are Libraries in the Internet Age?

Accepted Answer

Libraries and librarians have evolved, and these days what they can do may surprise you. This video explains why libraries are more important than ever. It teaches:

Why information is the real focus of every library
How the Internet has impacted libraries
Why more information isn’t always better
How libraries and librarians help us navigate information
What you are likely to find in libraries today

Video Transcript:

When you think of libraries, you probably picture shelves of books, librarians and kids working on homework. But today, libraries and librarians are a doing a lot more than you might think.

You see, libraries are not only about books. The real focus of every library is information.

For most of their history, that information lived in books, magazines and periodicals. So libraries and librarians became experts at organizing and understanding how to get the right information out of these resources.

This is still the case today, but things are changing quickly. We now live in the information age and we have access to more information than ever before. Now huge amounts of information also live on the Internet, in databases, apps and more.

Unfortunately, more isn’t always better. Finding trustworthy information and high quality research can be a challenge. And search engines can only do so much.

That’s why libraries matter now more than ever. The same libraries and librarians who helped us organize and understand books have transitioned to helping us find information wherever it exists.

Today librarians are still amazing book-finders - but they are also teachers and technologists. They are expert navigators of information and focus on helping people build new, useful skills, like how to do online research or search job listings effectively.

Librarians work to help communities and students become more digitally literate. And libraries have changed too. Most provide free access to the Internet via on-site computers and/or wifi.

Today many libraries have comprehensive websites that allow you to access resources like research databases that would be difficult to access otherwise.

You may even be able to check-out books online, or borrow electronic books that display on your e-reader.

It’s easy to think that the Internet might have made libraries obsolete, but thankfully, it’s quite the opposite. The Internet has provided libraries a new, effective way to do what they do best - help students and the community find what they need to be productive, online and off.

The next time you need quality information, help with a project or to develop a new skill or hobby, go to your local library and ask a librarian. They’re happy to help and really good at what they do.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What are Online Basics - Digital Lifestyle?

Accepted Answer

This video is part of our Online Basics series designed for people who are getting started with the Internet. It explains the benefits of the digital lifestyle through the story of Angie, who discovers how the Internet can connect her to communities of people and help her find new opportunities. The video also explains a few of the basic tools and services she needs to get started. It teaches:

Why a normal lifestyle limits her ability to communicate and work with others
Why a digital lifestyle is different from a normal lifestyle
The role her online identity plays in her digital lifestyle
How Angie uses social networking to connect to friends and family 
How Angie uses social media to share what she creates online

Video Transcript:

Not long ago, before the Internet, we lived a limited kind of lifestyle where location mattered more. To communicate with friends and family we needed to be near a phone, or see them in person. To learn about the news, weather and sports, we needed to find a newspaper, television or radio.

Finding communities of people, activities and opportunities was more difficult because they were far away and hidden from view.

Today, things have changed and now it’s now possible to live a more digital lifestyle that takes advantage of computers, smart phones and the internet. Using these tools, you can reach far beyond your local area and find new opportunities to be more informed and productive.

Consider Angie’s story. For most of her life, she wasn’t that interested in technology. Her world was limited and she felt like she was falling behind. But now that she is using the internet and a smart phone, her lifestyle has changed for the better.

Now Angie is part of a digital community, just like her friends and family. By using technology, she is more engaged and informed than ever before. She can now learn about news and weather any time she wants.

But more than that, she’s able to connect to events and people who are working to make her community better. Angie’s digital lifestyle means that her reach has grown to include opportunities she never saw before.

There are a few things that make this digital lifestyle work for Angie. First is her online identity. This is how others know who she is online. Her online identity makes many things possible.

Second is social networking. Using websites and apps, Angie is able to create a personal account and connect to people and organizations that interest her.

These connections mean she has access to online communities of people and a constant supply of news and information that motivates her and helps her make more informed decisions.

Third is social media. Using her computer or phone, Angie is able to easily create and share her own digital media, like photos, videos, audio and articles.

She loves creating media and sharing it on her social networks for friends, family and peers to see and acknowledge. Today it’s hard for Angie to imagine what it was like before her digital lifestyle. Now, thanks to technology she has more opportunities and connections than ever.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What are Online Discussion Forums?

Accepted Answer

In the real world, we depend on discussions for learning and socializing. It’s how we relate to one another. The same thing happens on the Web, and thanks to discussion forums, we have a reliable way to organize and discover information in the form of discussions between people anywhere in the world.

The role of discussion forums on the Web
Why discussion forums matter
How discussion forums are organized
What is required for forum participation
How forums are managed and can become a community

Video Transcript:

We’ve all had discussions. One person asks a question or shares an idea and others respond. It’s a fundamental and useful form of communication. When the Internet came along, these discussions took on a new form.

Suddenly people with similar interests in Mexico, England and Hawaii for example, could discuss their ideas and learn from each other using computers.

These online discussions meant that the knowledge and expertise of individuals anywhere in the world could be shared quickly and easily.

Soon enough, websites started to appear that were specifically built for these discussions. They are called discussion forums.

At first, a forum may look complicated, but lurking under the surface is a smart system for making online discussions work.

Let’s consider a forum about cars. Most forums are organized much like the folders on your computer. At the top are the big buckets.

Within these folders are types of cars and within those are discussions about specific models.

This structure gives visitors a way to find the specific discussions that match their interests. Each individual discussion is called a topic or thread. Most topics follow a simple pattern.

Like any discussion, someone needs to get it started. The first post in the topic is often a question or observation. Others may then reply.

When responses come, they appear under the first post, usually with the oldest on top. This makes the discussion easy to follow.

Most forums can be read by the public, but to post, you have to create an account. This means picking a name and creating a profile that represents you. This is your identity in the forum.

Many people who use forums don’t post very often, and simply follow the topics. They are called lurkers.

But the best forums have dedicated members who have real relationships with one another. They post consistently, creating a productive and interesting community.

And like the real world, discussions can sometimes get out of control. That’s why many forums are moderated by a person or team. It’s their job to maintain and protect the forum.

And each forum has its own culture, customs and rules. Before diving in, observe and ask questions. Soon enough you could become part of the community.

Whatever your interest, forums can be an amazing resource because they bring people with specific interests together to learn, get help or share a passion.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What is Phishing Scams?

Accepted Answer

This video is designed to increase awareness of phishing scams and help viewers recognize and avoid phishing emails when they see them. The video includes:

An example of how the scam typically works
How to recognize and report a phishing email
What to do when you receive a phishing email
What to do if you mistakenly divulge information

Video Transcript:

You've probably seen it. You receive an email from your bank or trusted company and it's asking you for information. It looks real, but it's designed to fool you into handing over important information. This is a scam called Phishing, and you need to avoid it.

Most of us have gotten used to doing business online. We buy and sell things. We have accounts with sensitive information. The risk of doing business online is low, as long as you deal directly with organizations you trust. Problems occur when criminals impersonate these organizations, and fool you into handing over sensitive information, like account numbers, passwords, and PIN numbers.

The key to avoiding this scam is awareness. Here's one example. You receive an email that looks like a trustworthy message from a bank. It asks you to click a link to verify information. You assume it's legit. So you click the link and log in to what appears to be your bank's website. At this point, the scam is complete.

They were able to fool you by impersonating the bank's website. There are a few keys to detecting phishing emails. They often try to scare you by saying "your account has been accessed" or "security has been compromised." They also insist that you click a link to verify information or fill out a form.

Do NOT click links or fill out forms in suspicious emails. The email may also have misspellings and call you something like "Valued Customer." The crooks don't know your name! Remember, phishing emails may use the exact same logos, phone numbers, and addresses that appear on your statements or bills.

Always be suspicious of an email that asks for your information. No exceptions! If you receive a phishing email, stay calm. There's no risk in receiving it. Just delete it. You can also safely report it by forwarding it to:

If an email does lead you to a suspicious website, remember to look at the web address. The address in your browser should look familiar. If you suspect that criminals have your information, immediately contact organizations where you have accounts.

To protect yourself in the long run, you might also consider anti-phishing software. Further, check your online accounts and credit reports regularly, and quickly report anything that is out of place.

Phishing scams are a growing threat on the Internet. By being aware of the scam, you can feel confident in working with companies online. Yaay!

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

How to create a segmented email list in New Zenler?

Accepted Answer

Unfortunately, this needs to be done manually in New Zenler.

However, it is a very simple process.

I recorded a short video for my YouTube channel to show you.

In summary:

(1) Go to Email Broadcasts

(2) Create a new list

(3) Go to "all contacts"

(4) Filter the exact contacts you want (you can do it by course, plan, role, tag, and lots more)

(5) Once you filtered the contacts correctly, check them all

(6) Click "add to email list"

(7) Choose the email list you want to add them to

If you would like additional hands-on support with building your New Zenler website, please visit our Zenler services page.

New to Zenler? Sign up for a free trial.

If you have any struggles or have any feedback(good or bad) to this FAQ or any others, please let us know as they are always welcome. This will also help the entire team to continue to improve and upgrade the quality of this support documents library.

To learn more, visit DotComTruths.com

Thank you! The Dot Com Truths Support Team

Question 10

What is ClickFunnels?

Accepted Answer

ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey. This customer journey is called a sales funnel.

What is a sales funnel?

A Sales Funnel is simply a website that is designed to sell. Instead of the concept of a traditional website with "about me", "blog", things like that, a sales funnel is create with a standalone page called a "landing page" or opt-in page. That page basically offers you something of value in exchange your name / email / phone number.

The "something of value" is a free webinar, free training, free PDF or a "5 days building a brand challenge"

The rest of the steps of the funnel includes the automated emails you receive aonce you enter your email address, or the text reminders.

Or a sales page to buy something, and then another bupage to buy something else. All of that is a piece of what is called a "sales funnel"

ClickFunnels is simply a software that lets you as the marketer piece this entire process together.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Part of the reason ClickFunnels became so popular in this online marketing boom is that it offers an all-in-one marketing solution.

So, how does ClickFunnels work?

Say, you have a product or service to sell or promote. It could be a book, course, software, coaching consulting , webinar, or anything.

The first step is to create a landing page for that product or service. This landing page could be opt-in form to capture the email addresses of your prospects.

Once you have designed a good landing page, you need a sales page selling your product or service. It's important that you know the pain points of your prospects so it would become easier to position your product or service as a solution.

ClickFunnels offers two main pricing levels: $97/month for the ClickFunnels software, or $297/month for the Etison Suite, which includes ClickFunnels, Actionetics, and Backpack.

ClickFunnels comes with three pricing plans The lowest ClickFunnels pricing plan costs $97/month, the other and the most popular ClickFunnels pricing plan is called Platinum costing $297/month , and the most expensive pricing plan is ClickFunnels Collective which costs $1,497/month The main differences between the plans are the number of landing pages, custom domains, and other features allocated per month.

Here are a couple of videos that explain what is a sales funnel and what is ClickFunnels in relation to that.