Question 1

What is Application Programming Interfaces (APIs)?

Accepted Answer

This video tells the story of Carson, who has an idea to sell interactive maps on his website. Rather than buying and implementing all the tools himself, he discovers APIs that help him get started quickly and build upon a foundation provided by specialists. It teaches:

Why APIs can be important for organizations and websites
How APIs can differ from buying technology outright
How APIs work, using examples of map data and credit card transactions
What APIs can provide websites and applications

Video Transcript:

When you visit a website, it’s easy to assume that one organization owns and runs everything you see on the site. But these days, many websites are actually a combination of specialized tools from organizations across the Web. And making it all work is something called Application Programming Interfaces, or APIs.

Meet Carson. He has idea for really cool interactive maps and he sees an opportunity to sell them on his website, but he has a problem. The maps would require a huge amount of data to work and he can’t afford the programmers and hardware to make it successful. And maintaining it all is a hassle. He just wants to make the maps a reality.

Carson has two big concerns: First, he needs an easy way to access and manage all the map data. Second, he needs a way to collect payment from customer credit cards. These are complicated tools to build and he knows there must be options.

In doing research, he found companies that specialize in the software and data he needs. He considered buying their tools outright, but it seemed too expensive and he would have to manage it himself. He needed something easier.

That’s when he learned about Application Programming Interfaces or APIs. APIs meant that he could rely on organizations that specialize and connect his website to their tools over the Internet. They simply provide a way for websites and applications like Carson’s to connect to and use their system.

This connection, or interface, makes it possible for two different systems to talk to each other and make requests.

For example, instead of Carson having to store and manage maps and data, he can use a map company’s API to do the heavy lifting. His website just asks for data and the API delivers it.

The same thing is true for billing. Instead of having to manage credit card numbers and billing details, his website hooks into a billing company API that provides and stores this information. All Carson needs is a bit of programming to make sure that his application and the API speak the same language. With this in place, information can be processed quickly and reliably, usually for a fee.

These days, his website visitors can try out and purchase Carson’s maps and it all works seamlessly. And behind the scenes, APIs are connecting his service to specialists via the Internet. And he’s not alone, today organizations large and small are depending on APIs because they create connections with specialists that help keep up-front costs down and provide a solid foundation for getting started.

.......................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

What is a domain name?

Accepted Answer

A domain name is the name of the website that you visit. For example, this website is FAQ.EranBucai.com.

Here is a great simple and short explainer video from YouTube from a company called GoDaddy, that sells domain names.

It is important for me to note that while I seriously appreciate GoDaddy's high quality explainer video, I have been a customer of GoDaddy and I definitely do not recommend buying a domain name from them.

The company I recommend buying a domain name from is called SiteGround.

Question 3

What is Search Engine Optimization (SEO)?

Accepted Answer

What it teaches:

This video uses a recipe analogy to explain the importance of search engine rankings and what can help your site achieve higher rankings. It teaches:

How search engines evaluate websites
The importance of words and titles in rankings
The importance of quality links and content

Video Transcript:

Imagine for a minute that you’re a librarian, but not a normal one. You’re a librarian for every book in the world. People depend on you every day to find the exact book they need. How do you do it?

You need a system. You need to know what’s inside every book and how books relate to each other. Your system needs to take in a lot information and spit out the best answers for a patron’s questions. It’s not an easy job.

Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web so they can help people find exactly what they are looking for. And every search engine has a secret recipe, called an algorithm - for turning all that information into useful search results.

Now, if you own a website, search results matter. When your pages have higher rankings, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO.

As it turns out, most of the big ingredients are known. Let’s take a look...

First, words matter. Search engines account for every word on the web. This way, when someone searches for “shoe repair” the search engines can narrow the results to only the pages that are about those words.

Second, titles matter. Each page on the web has an official title, but you may not ever see it because it’s in the code. Search engines pay a lot of attention to page titles because they often summarize the page, like a book’s title.

Third, links between websites matter. When one web page links to another, it’s usually a recommendation, telling readers “this site has good information”. A web page with a lot of links coming to it can look good to search engines.

But some people try to fool the search engines by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them. And they account for it by giving links from trustworthy sites more weight in the recipe.

Fourth, the words that are used in links matter too. If your webpage says “Amazon has lots of books” and the word “books” is linked, search engines can establish that amazon.com is related to the word “books”. This way when someone searches for books, that site will rank well.

Lastly, search engines care about reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search rankings.

These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content that supported by the ingredients that search engines need for their recipes.

...................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

How can you make money doing software reviews online?

Accepted Answer

Capterra is a software review website that incentivizes people with legitimate and authentic reviews of software.

You can make between $5 to $10 per review. These incentives are by invitation-only.

How do you get invited?

I have recorded several videos on YouTube showing exactly how I make money by doing software reviews on Capterra.

I will leave links for these videos at the end of this page.

In terms of the steps to take:

(1) Go to https://www.capterra.com and sign up with your Linked-In account.

Here are the links for you to follow the steps outlined to make money with Capterra software reviews:

https://www.capterra.com/general-review

https://www.capterra.com/reviews/faqs-reviewers

Here are the videos on my channel.

Capterra software reviews overview: https://youtu.be/zFCqAeFzTdM

Payment proof of doing software reviews on Capterra: https://youtu.be/I8VYuOLvIGo

Over the shoulder tutorial doing reviews: https://youtu.be/owrKQGNJi98

This is not a way to make money online as a career. This is simply a way to make extra income here and there if you have software you are familiar with that you can review.

Question 5

What is a sub-domain? (subdomain)

Accepted Answer

A subdomain is a subset, or a smaller part of a larger domain. For example, my main domain is EranBucai.com.

This domain and website is with WordPress.

I have the following sub-domains...

Store.EranBucai.com, which is my courses and membership website. This link is hosted by Podia.

Go.EranBucai.com, which is my sales funnels sub-domain. This link is hosted by EranFunnels.com (my funnel builder).

For all my affiliate links, I have another sub-domain which is Link.EranBucai.Com which is hosted by another software that let's you create branded links. For example, here is a link for someone to make a payment to me through PayPal: https://link.eranbucai.com/PayPalMe or here is an affiliate link to buy the book Traffic Secrets https://link.eranbucai.com/TrafficSecretsBook

I also have a sub-domain for some of my free PDFs, which is under PDF.EranBucai.Com, this is hosted by a software that lets me design professional lead magnets to give away as freebies and build my email link. Here is a link example: https://pdf.eranbucai.com/starting-an-online-business-cheatsheet-pricing-products

There are examples of my own business.

Additionally, there is an excellent explainer video from GoDaddy which I wanted to share.

I strongly recommend, if you have not done so already, checked out the FAQ on how the internet works.

To complete the FAQ, here is a full transcript of the video:

Hi there. In this video, you’ll learn what a subdomain is and how they’re used.

A subdomain is a subset, or a smaller part of a larger domain.

To better understand the concept of subdomains, let’s dissect a domain name from the top down.

A complete domain name includes a Top-level Domain or TLD, and a Second-level Domain, or SLD.

The TLD is the part that occurs right after the last dot in the domain name; this is why TLDs are sometimes called domain extensions. In this example .com is the TLD. While there are several types of TLDs, the most common are .com, .org, and net.

The SLD, or second level domain, is the part that occurs immediately in front of the last dot in the domain name. In this example, it’s the name of the business. The SLD is what makes a domain name unique.

Now this part… right here… that displays before first dot in the domain name – it’s the subdomain. That’s right… fun fact: WWW is actually a subdomain.

The good news is you don’t have to use WWW for your subdomain; instead, you can replace it with almost any word to create a subdomain with a unique web address, without having to purchase a new domain name.

Subdomains function as an extension of a registered domain name, allowing you to send visitors to a different web address, or allowing you to point to specific IP addresses or directories in your hosting account.The most common use for a subdomain is organizing or dividing website content into distinct sections.

If your website has a substantial amount of content on a given topic, or there’s content on your website that you want to draw attention to, say for marketing purposes, you can create a subdomain for it. A subdomain sets this content apart from the main site and gives it a unique web address, without having to register a new domain name.

Consider the dog-friendly winery, Molly’s Bark and Wine.

During her first year of business, the owner has amassed a large online photo collection of dogs who’ve visited the winery.

To highlight the business’ unique dog-friendly atmosphere and provide a dedicated space for her expanding photo gallery, she creates the subdomain, ‘dogs’, under her registered domain name, mollysbarkandwine.com.

The WWW in her domain name is replaced with the word ‘dogs’ and the new web address for the dedicated photo gallery is dogs.mollysbarkandwine.com.

As an added bonus, this subdomain is treated as a unique website address and in turn, may drive new customers to her website.

Subdomains also offer a great way to create language-specific versions of websites or to accommodate information that may not be critical to the primary website, such as an events page, blog or store.

To recap, a subdomain is a subset of a registered domain name. Subdomains are most commonly used to divide websites into distinct sections that have unique web addresses.

Question 6

What is DNS? How does DNS work?

Accepted Answer

DNS stands for Domain Name System. To answer this question, here is a short video that explains.

To complete this FAQ, here is the transcript of the video:

Hi there. In this video, you’ll learn about a crucial part of the Internet – the Domain Name System or DNS.

So what is DNS? Well, it’s a translation system that allows us humans to search the Internet using language we’re comfortable with. Without DNS, the Internet as we know it would not exist.

For example, you couldn’t do your shopping online; you’d have to drive to an actual store to buy your things. There would be no way to stream music or videos to your smartphone, and no way to video chat with a friend across the ocean, or even across the street. But what does DNS have to do with this?

The Internet is made up of computers that are set up in large networks around the world. These networks are connected by a web of underground and, in some cases, undersea wires.

Computers on the Internet communicate with each other using strings of numbers called Internet Protocol or IP addresses.

Now it’s one thing for computers to communicate using strings of numbers, but imagine if we humans had to memorize these seemingly random strings of numbers for every single website we wanted to find – not very realistic, huh? Well because of DNS, we don’t have to.

DNS translates the human-friendly domain names that we’re comfortable using, into the IP addresses that computers need to communicate with one another. The process starts with you and your web browser.

When you type a domain name into your web browser, your browser and computer determine if one of them already has the domain’s related IP address in their memory.

If it’s a domain you’ve visited recently – like the newspaper website you visit every morning, your browser may have stored the domain name and its IP address in memory, and can display the website in a split second.

If the domain isn’t hanging around in local memory, your computer takes the search out to the Internet, where it asks, or queries, a series of DNS servers, if they have the domain name in their memory or database.

The first DNS server that receives the query, checks its memory for the domain name. If it doesn’t find the domain name in its memory, it sends the query on to the next DNS server to see if it can help.

As soon as the domain name is found on a DNS server, that server returns the domain name and its associated IP address to the requesting DNS server, and on down the line until it arrives back at your computer.

Each time a requesting DNS server receives a domain name and IP address, the server stores the information in its memory, so any future requests for the domain name can be answered more quickly.

Once your computer has the IP address for the domain name, your browser knows where to find it on the Internet.

Your browser uses your computer to communicate with the server where the domain name is hosted and requests any associated files.The host server returns the files which then display your web browser.

Our ability to use domain names to quickly and easily retrieve websites and files from the Internet is entirely dependent on this tightly integrated and tiered line of communication.

So the next time you buy a pair of shoes online, listen to some music on your smartphone or video chat with a friend on another continent… remember, it’s not magic that lets you do things on the web – it’s DNS.

Question 7

What is web hosting? (website hosting)

Accepted Answer

Website hosting is simply where your website is housed. Just like a home is housed on a piece of land, a website is hosted (or housed) on computer servers of website hosting companies.

Example of these companies are GoDaddy, SiteGround, Namecheap, HostGator, Domain, and many more.

To make your website visible on the Web, your website’s files and data must be physically stored on a computer that is connected to the Internet. These large, high-powered computers are called web servers.

Website hosts are companies that physically house several web servers in one location, or what is sometimes referred to as a data center.

These companies host websites for us individuals and businesses.

Some companies are so big, like Facebook, Google and Amazon that have their own hosting because they are so large.

Here are a couple of videos from GoDaddy that provide a great explanation on what is Website hosting:

Important note: While I greatly appreciate the wonderful video explainer from GoDaddy, they are not my recommend website hosting company. I recommend you buy your hosting from SiteGround.

Here is a transcript of the first video:

*Website hosting. If you’re not sure what it is, this short video may help.

To make your website visible on the Web, your site’s files and data must be physically stored on a computer that is connected to the Internet.

These large, high-powered computers are called web servers.

It is typical for website hosts to physically house multiple web servers in one secure location, that is commonly referred to as a data center.

In addition to housing the web servers, website hosts provide the software, security, support, and bandwidth that connects your website to the Internet.

To accommodate a wide variety of websites and customer needs, there are a variety of hosting solutions.

Hosting solutions are broadly categorized based on the amount of server space you need for your website files, and the amount of bandwidth your site consumes.

Bandwidth refers to the amount of data being transferred or the amount of resource usage your website requires.

Beyond server space and bandwidth, there are other things to consider when selecting a hosting solution.

Your budget, ease of use, product support, software requirements; the level of flexibility or customization the solution allows; as well as the availability of features such as privacy, security, marketing solutions, and more. *

Here is a transcript of the second video:

*Hi there! In this video, you’ll learn what hosting is and we’ll identify the four types of hosting available at GoDaddy.

To make your website visible on the Web, your website’s files and data must be physically stored on a computer that is connected to the Internet. These large, high-powered computers are called web servers.

Website hosts are companies that physically house several web servers in one location, or what is sometimes referred to as a data center. In addition to housing the web servers, website hosts provide the software, security, support, and bandwidth that connects your website to the Internet.

Think of a website hosting company like a shopping center that contains several individual stores.

If you want to open a store at the shopping center, you can lease space in it and set up shop.

Just like a shopping center, website hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view on the Internet.

To accommodate a wide variety of websites and customer needs, there are a variety of hosting solutions.

Hosting solutions are broadly categorized based on the amount of server space you need for your website files, and the monthly amount of bandwidth your site consumes. Bandwidth refers to the amount of data being transferred or the amount of resource usage your website requires.

Instead, you could lease a small kiosk in the shopping center that gives you just enough space for your goods and costs far less money.

Between you and your mobile payment device, you have plenty of “bandwidth” to take care of your customers and don’t buy extra technology or hire more employees. Make sense?

Beyond server space and bandwidth, there are other things to consider when selecting a hosting solution. Your budget, ease of use or complexity of solution; the level of flexibility or customization the solution allows; as well as privacy and security features.*

Question 8

What is an SSL certificate?

Accepted Answer

Have you ever noticed that some web addresses begin with “http” and others start with “https?” The difference is that “https” means the site has SSL security.

SSL stands for Secure Sockets Layer. It’s technology that keeps sensitive information, like credit cards, social security numbers, user names and passwords out of the hands of cyber crooks.

Here is a short video from GoDaddy explaining what SSL means in greater detail.

Important note: While I greatly appreciate GoDaddy's wonderful explainer video, I do not recommend buying services from GoDaddy. Instead, I recommend SiteGround.

Here is a transcript of the video:

*Security is a big deal to everyone doing business on the web. Learn how to keep your customers and your business safe with an SSL certificate.

Have you ever noticed that some web addresses begin with “http” and others start with “https?” The difference is that “https” means the site has SSL security.

SSL stands for Secure Sockets Layer. It’s technology that keeps sensitive information, like credit cards, social security numbers, user names and passwords out of the hands of cyber crooks.

How? By encrypting - or scrambling - data while it passes between websites and web servers, keeping it from being intercepted. Once it reaches the intended recipient it is un-encrypted.

Thinking you don’t need SSL because you don’t sell stuff online? Think again. Your SSL certificate tells visitors you are the legitimate and verified owner of your site. Showing that you’re serious about security is a great way to earn trust.

To add SSL to your website, you simply install an SSL certificate. When your site has SSL from GoDaddy, a padlock icon as well as “https” appears in your customers’ browser bar to show that information they send to, or receive from, your site is safe from hackers.

You can also add an SSL site seal to your pages, to make it even more obvious to visitors that you’ve got their back.

And, bonus! An SSL certificate can boost your rankings in search results. Google and other search engines reward secure websites to encourage all website owners to get on board.

No business is too small or too new to protect its online customers and business reputation with an SSL certificate.

Question 9

How can you get traffic to your website?

Accepted Answer

Traffic means people. Real people, with problems that need solving. To succeed online, you don't need to "create" traffic. You simply need to find the pockets where your potential customers hang out and re-direct them to your website. The best place to learn how to do exactly that is by buying the book TRAFFIC SECRETS.

When you buy the book, there will be upsells. The only upsell I recommend you get is the invitation to add 3 more books (titled the "Secret Trilogy"). The combined cost is between $100-150 depending on where you are in the world. These books are the best investment for succeeding in your online business.

Forget about buying traffic, buying high ticket courses, hiring coaches. Just get those 3 books first and it will teach you what you need to know.

Additionally, while you are waiting for the Traffic Secrets book to arrive, there are additional training and bonuses you get access to as soon as you make the purchase. I explain about these in the video below.

Question 10

What is Deep Web?

Accepted Answer

This video is designed to highlight the major differences between the normal web sites we see in search results and the databases, services and websites that are found in the Hidden or Deep Web. It teaches:

How deep web resources are different than public websites and search results
Why deep web resources often require special permissions or payment
Where to find free access to the deep web
How the deep web is used in research and everyday situations

Video Transcript:

When it comes time to do research, the first step is often search engines. Using a search term, we can find websites, images, videos, blog posts and more that are free to view and can be useful.

But in reality, search engines can only see a small amount of what’s out there. For the best research, we need to find information that doesn’t appear in normal search results.

Think about it like this… Search engines like Google are constantly scanning the web and organizing search results based on what they can see.

The problem is that search engines can’t log into websites or private databases, so all that valuable information remains hidden, just below the surface. This is the deep web and some say it’s up to 500 times bigger than the free web we see in search results.

The question is, how can researchers use the deep web to find information?

Often, using the deep web for research requires payment or special permissions for access.

Thankfully, many libraries and schools provide access to deep web resources for free. To see how this works, imagine that you’re a law student who needs to research legal cases that involve vehicle safety.

To start, you use a search engine to identify a few popular cases and opinions, but the information is not consistent or authoritative. To round out your research, you need the deep web.

Thankfully your university library offers access to a number of online databases that make legal research easier.

Or, imagine you want to rent your house. When someone applies, it’s your job to find out if they are trustworthy.

A search on the free web may show some interesting information. But it’s difficult to find reliable information on their credit or criminal history.

So, with their permission, you might pay a small fee to use a background check website to find the right information via the deep web.

The big idea is that normal search results can only go so far. When you need reliable, authoritative information for research, remember that the deep web is full of useful resources that may come with a fee or be accessed for free from your library or school.

....................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.