Question 1

What are secure websites?

Accepted Answer

These days websites make security a priority, but it is hard to know when a website is secure, or what makes it so. This video teaches the basics of website security and how to recognize a secure site.

An overview of the most common security threats
How SSL encryption works
How to recognize a secure connection
In which situations security is most important

Video Transcript:

Whether it's buying shoes, managing bank accounts or just connecting with friends, most of us depend on websites. Unfortunately, it's easy be fooled by fake websites that are designed to give your money or private information to criminals.

Thankfully, it's now easier to know when a website is secure.

When you need to use a website to make a purchase or provide sensitive information, there are two big things to think about:

The first is the connection from your computer to the company's computer. Your name, credit card information and other things have to travel from one to the other. This connection needs to be secure. so that criminals can't access the information in route.

The second is knowing that you're working with a company you trust. If you're working with a company you trust using a secure connection, your information is safe. But how do you know?

Knowing what to look for in a browser is a big step to using secure websites. Let’s consider the connection we mentioned earlier.

Secure websites encrypt information before sending it between computers. this makes the information completely unreadable for criminals. Only the computer on the other end can read it, making it secure.

There are two big ways to tell the connection is secure…First is the address bar, where you’re used to seeing "http". Secure websites have an address that starts http"s" for secure.

You can also look for a padlock icon in the browser. If you see the "s" and padlock the connection is encrypted and secure.

But what about the organization behind the website? - how do we know it's not a criminal with a secure connection? Well, a new system makes this easy. Newer web browsers display color and company names in the address bar that help you know the site is trustworthy. It works like this. Organizations that depend on security can have their websites reviewed and validated by licensed unbiased companies called certificate authorities.

These rigorous reviews ensure the organization and website are trustworthy and using a secure connection. If the tests are passed, the site is issued an EV SSL certificate. and only sites with these certificates display the colored bar, including the company name, along with the address.

Green means Go, red means stop.

This review process means criminals can’t obtain the certificate that's required to display the colorful information. So when you see a site with the green info in the address bar, you can be sure it's legit.

Now, if you're reading the news or checking the weather, security doesn't matter as much, so don't be concerned if you don't see the green bar or security information. Security matters when you send sensitive information like credit card numbers, passwords and private info over the Internet.

For instance, if you're about to make a purchase, your browser holds the clues. Look for the "s" in the address and the padlock to make sure it's secure. And if you’re concerned that the site could be a scam, look for the green information.

With these things in place, you can feel confident that your information is safe and secure.

........................................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

What is Constructive Criticism / Feedback?

Accepted Answer

What it teaches:

The difference between constructive and destructive criticism
How to provide feedback that is helpful and useful
Why it is important to focus on a person’s work and not their personality
How a team can be successful using constructive criticism and feedback

Video Transcript:

Hello from the CC Robotics Competition. As the teams are diving into the challenge, we’re seeing that team communication helps solve problems and fill the gaps they need to reach their goal.

For example, Team Orange is struggling. They have skills and talent, but can’t seem to get along. The problem is that feedback often leads to hurt feelings and defensiveness. When Neil proposes a new idea, his teammates dismiss it and say it’s Neil’s fault the team is falling behind. This causes Neil to lose confidence and tune out. Without Neil’s help, they’ll never win.

Team Blue, on the other hand, has made amazing progress because of how they communicate. They’ve learned to provide feedback that feels respectful and productive.

Here we can see two two kinds of criticism: Constructive and Destructive. Team Orange’s approach is destructive because it points to problems without addressing how to fix them. It’s discouraging to team members. Team Blue’s criticism is constructive because it recognizes problems, but remains encouraging and focused on the work required to be successful.

Here’s how it works. Each team member is different. Khalid is quiet and diligent. Toshi has high energy. Carmen can get distracted. And Heather is assertive. The team recognizes that a person’s personality is different from the quality of their work. To win, they focus feedback and criticisms on the work and not the person. That’s part of what makes it constructive.

Khalid was nervous before presenting his design. The team was careful to focus on the design and not his personality or abilities. This helped him feel confident and motivated.

When it’s Carmen’s turn, it’s obvious she’s been distracted and falling behind. Her teammates are disappointed, but don’t want to discourage her. So, they focus on positive aspects of her work and provide specific steps she could take to help the team reach their goal.

Toshi is enthusiastic and sometimes becomes a distraction to others. Heather decides to help and chooses to speak with him privately so he’s not embarrassed in front of the team. She is careful to focus on his contribution to the project and specific examples of distraction that causes problems. To help, Heather also described a situation where she was a distraction to others and how it caused a problem.

This made Toshi feel better. He was thankful to hear the feedback privately and agreed to tone it down.

.....................................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What is Bias Detection?

Accepted Answer

Building on the example of sports fans, this video illustrates how bias is a common and sometimes productive part of how we communicate. It also shows how bias can cause problems when it’s hidden or not detected. This video teaches:

Why bias is a common and expected part of communicating
Why high quality information needs to be unbiased
What problems occur when bias is ignored
What to look for - common signs of bias in media

Video Transcript:

You probably know someone who is a big sports fan. Win or lose, their team is the best and they love to let others know.

In sports, we expect people to be biased for their own team. Their goal isn’t fairness and it’s obvious.

They wear their bias on their sleeve, or even their face on occasion. And just like people root for sports teams, they also root for ideas, laws, products, research, politicians and more.

People often write articles, make videos and do interviews that are biased. They are designed to promote their team’s side of the story. And that’s fine. Bias can rally a team and win debates for the greater good.

The problem is that bias is often hidden. What might appear to be neutral, fair information can be biased.

For example, to understand the current state of climate change you can’t depend on one team’s biased perspective. You need information that is neutral, fair and unbiased.

The same is true for important decisions in science, education, government and more. Unbiased information is essential.

The problem is that it can be hard to see whether the goal of an article, for instance, is to be fair, or to root for their team. The best you can do is learn to detect bias.

Imagine reading an article and asking yourself: Who is the author and what is their motivation? Do they earn money or benefit by promoting one idea over another? If so, the article may be biased.

Does the author provide only one way to think about a subject? Do they ignore key information or perspectives that don’t fit their own? If so, they may be biased.

Are sources cited in the article? Who or what are they and what role do they play? If the sources are biased, there may be misinformation and the article itself may be biased.

Does the article use insulting language or buzzwords? Does it use examples that appeal to only one side of a story? If so, the article may be biased.

It’s important to note that bias isn’t always bad, and can be helpful. The key is learning to recognize the author’s bias and evaluating the information with that bias in mind. This way, you can choose the best sources for your needs.

..............................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

What is ClickFunnels?

Accepted Answer

ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey. This customer journey is called a sales funnel.

What is a sales funnel?

A Sales Funnel is simply a website that is designed to sell. Instead of the concept of a traditional website with "about me", "blog", things like that, a sales funnel is create with a standalone page called a "landing page" or opt-in page. That page basically offers you something of value in exchange your name / email / phone number.

The "something of value" is a free webinar, free training, free PDF or a "5 days building a brand challenge"

The rest of the steps of the funnel includes the automated emails you receive aonce you enter your email address, or the text reminders.

Or a sales page to buy something, and then another bupage to buy something else. All of that is a piece of what is called a "sales funnel"

ClickFunnels is simply a software that lets you as the marketer piece this entire process together.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Part of the reason ClickFunnels became so popular in this online marketing boom is that it offers an all-in-one marketing solution.

So, how does ClickFunnels work?

Say, you have a product or service to sell or promote. It could be a book, course, software, coaching consulting , webinar, or anything.

The first step is to create a landing page for that product or service. This landing page could be opt-in form to capture the email addresses of your prospects.

Once you have designed a good landing page, you need a sales page selling your product or service. It's important that you know the pain points of your prospects so it would become easier to position your product or service as a solution.

ClickFunnels offers two main pricing levels: $97/month for the ClickFunnels software, or $297/month for the Etison Suite, which includes ClickFunnels, Actionetics, and Backpack.

ClickFunnels comes with three pricing plans The lowest ClickFunnels pricing plan costs $97/month, the other and the most popular ClickFunnels pricing plan is called Platinum costing $297/month , and the most expensive pricing plan is ClickFunnels Collective which costs $1,497/month The main differences between the plans are the number of landing pages, custom domains, and other features allocated per month.

Here are a couple of videos that explain what is a sales funnel and what is ClickFunnels in relation to that.

Question 5

What are Web Search Strategies?

Accepted Answer

This video introduces the best ways to use search engines to find information on the Web. It uses real-world examples that illustrate ways to reduce useless results and includes:

How search engines work
Picking the right key words
Using quotes and the minus sign
Combinations of strategies

Video Transcript:

The Web may seem like a vast ocean when it comes to finding something you need. Thankfully, search engines can help turn oceans of information into small pools that make finding information easier.

Before we dive in, let’s talk a bit about how search works on the Web. Search engines go out and try to account for every word on every webpage. All this information is then organized for easy reference.

When you search for a word, the search engine finds all the pages where the word appears, and displays them in the search results. Usually the pages that appear highest in the search results have lots of other web pages linking to them. Each link acts a vote to say, “This may be a good resource.”

The problem is that there are often too many results. You need a way to reduce the number of results so you can find what you need. Let’s look at how this works.

Say you’re looking for a specific kind of fish, and these represent all the websites on the Web. Searching for FISH doesn’t help much. There are way too many results. You need to be more specific.

Try to imagine the exact fish and describe it in the search box. You’ll see that each word you use gets you closer to what you need. You can do this for any website by imagining the website that has your answer. What’s the title of the page? What words appear on it? If you put those words in the search box, you’ll get closer to finding answers.

But to be a smart searcher, you should know some basic shortcuts. Let’s say you’re looking for words that appear together, like a phrase or a quote. An example is a search for information on sand sharks. If you search for it like this, the search engine looks for pages with SAND and SHARKS. To get better results, put quotes around the words like this. It limits the results to the exact phrase.

Here’s another shortcut. Words often have multiple meanings. Consider the word MULLET which is both a fish and a hairstyle. A search for MULLET may give you a number of results about the hairstyle, but fewer about the fish.

To remove the results about hair, place a hyphen or minus sign just before the word you want to exclude, which means “show me the pages about mullet, but take away results relating to hair.” By being specific, and using words and symbols that remove useless information, you can find exactly what you need, and keep the Web from swallowing you whole.

......................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What is World Wide Web?

Accepted Answer

This video introduces the system that makes up the World Wide Web, including explanations of browsers, code packets, servers and links. It teaches:

Where the information that appears on the screen "lives"
How the browser acts as a translator of packets
How servers are connected to create a web
How links connect computers to unique addresses

Video Transcript:

Have you ever wondered, when you visit a website, where those words and images come from?

These days, as long as we have an Internet connection, using the Web is pretty easy. We can visit billions of pages on things from pet alligators to the weather in Holland.

To help figure out how it works, let’s pretend we can get really small, follow the wires and explore what makes the Web work. In order to get to the Web, we need a connection from our home or business to the rest of the online world. This usually happens through the phone or cable lines, or even satellite. This connection means that information from around the world can reach our computers.

If we could see the connection, the information coming through it would look like little packets of code. It doesn’t make sense to most people. We need a translator, something that turns the packets of code into the words and images we see on a website.

For this, we use a web browser. It translates the information and makes it useful to us. But that code has to come from somewhere, right? If we could follow it to its home, we’d see that it’s coming from another computer. Not a regular computer, but one that’s built to make web pages available.

It’s called a “server.” The words and images that appear on our screen live here in the server. If there was only one server this would be simple. But there are millions of servers and web pages. We need a way to find a specific page on a specific server.

We do this with web addresses. Each server and website has a unique one. As long as we have the right web address, we can visit a page on any server on the Web.

The reason we call it a “web” is that all the servers are connected. We can easily jump from one to the other using addresses via our web browser. And we don’t have to remember all the addresses.

Web pages use shortcuts or “links” – words and images we can click, that direct us to page after page. These links create a web of connections that are easy to navigate.

Together, this system makes up the World Wide Web. So, let’s sum it up.

To visit a website, we type in a web address or click a link. The information for the website lives on a server. Itcomes to us as little packets of code, and our web browser translates this code into words, photos, music, videos, and links that help us get things done. Yaaay!

...............

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

How Do Computer Viruses and Threats Work?

Accepted Answer

What it teaches:

This video explains computer viruses by comparing them to human viruses and focuses on the role of prevention in being protected. Major points include:

A basic look at computer viruses as computer programs that can spread like a disease and can be prevented by anti-virus software.
An introduction to worms, how they cause damage in networks and can be prevented by software updates.
An introduction to trojans, how they trick people into downloading a virus and how awareness is important for prevention.

Video Transcript:

You've probably been sick before. It's not fun. In many cases, like the flu, you're sick because of a virus.. …tiny germs ready to multiply and spread from person-to-person, via handshakes or sneezes. Computer viruses are no different. Instead of germs, they are computer programs.

These programs are usually designed by criminals to multiply and spread from computer-to-computer like a disease. If one makes it to your computer, it can erase your files, send emails without your permission or even communicate sensitive info to criminals.

Let's take a closer look, because what we call computer viruses can actually be Viruses, worms or trojans - we’ll start with viruses.

These bugs hitch a ride when something, like a file, is shared between computers. This often happens via attachments sent in email or shared USB drives. Once someone clicks to open the file, the damage is done. The virus is now on that computer, where it starts to multiply and look for chances to hitch a ride to a new computer.

Like a sick human, it’s sometimes hard to to tell when a file has a virus. For this reason, the best defense is anti-virus software. It prevents viruses from getting to your computer and removes them when they are found.

Now, worms are a little scarier. They are programs that spread to computers without humans doing anything. Criminals create worms to spread via computers that are connected in a network. They worm their way from computer-to-computer automatically. Whether it's a small office or a global network like the Internet. Usually, the worms find a back door – a way to trick the computer’s software into letting them in. Once they're in, they look for the same backdoor in similar computers, wreaking havoc along the way.

The best defense is keeping your computer software up to date at work and home. This helps close the doors and prevent problems.

Trojans, our last example, are sneaky bugs. Like the real trojan horse, they’re a trick. If you fall for it, you end up downloading a virus from the Internet. It may appear to be a game or useful software, but hidden inside is a program that can cause problems.

For example, these programs can open new backdoors, giving criminals access to your computer and information over the Web. Not fun. To avoid trojans, only download software from sites you trust. Just like washing your hands and covering your cough, you have to be aware of what causes problems to avoid them. Keep your computer up to date and get anti-virus software - it will help prevent problems and help you recover.

And please…don't click on links, attachments and downloadable files unless you know they're legit.

Through a little awareness, you and your computer will stay happy and healthy.

...........................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What is Agile Methodology?

Accepted Answer

What it teaches:

Traditionally, software has been developed using a process called Waterfall Methodology. In recent years, a new way using Agile Methodology emerged and fundamentally changed how we think about software development and other projects. This video explains the basics of Agile Methodology. Using an analogy of two road-tripping teams, this video highlights how Agile Methodology offers the chance to reach better than expected outcomes. It teaches:

The two basic approaches to software projects: Agile and Waterfall
The role of continuous iteration and cycles of development
Why the final destination is not always known in Agile projects
How Agile projects can produce unexpected results

Video Transcript:

The dragons and the sharks are two teams who both love to develop software…and recently clients came to them independently with exactly the same needs. How they each complete these projects highlights an emerging way that software is created.

Each team sees software development as a road trip - like trying to get from the east coast to the west coast efficiently and with the best possible outcome for their clients. Right now, everyone involved expects Portland, Oregon to be the ideal place to land.

The dragons are planners. Here one group may research, test and plan every part of the trip and hand-off responsibility to other groups for putting those plans into action.

They make assumptions early in the process that defines the path forward.

The sharks, however, look at their journey a little differently. Portland looks good to them now, but they prefer to keep their options open and learn along the way.

While the dragons are still planning, the sharks get on the road as quickly as possible. Rather than handing off the driving to different teams, they take a mixed team with them throughout the trip.

They look at the trip as a series of sections or legs – and each leg informs the next. At every step, their team takes time to reflect on what they’ve learned and whether or not the route should change. This way, the next leg starts with lessons they learned from the last.

This repeated cycle means the Sharks may move more slowly than the dragons. It also means that the final destination, or what it will take to get there, isn’t always known ahead of time.

While the dragons stay focused on that address in Portland...the sharks reach the Rockies and discover that Portland may not be the best destination for their client’s goals.

Their tests and discussions show real potential in heading towards San Francisco instead. The closer they get to the coast, the more new information guides their way.

In this simple example, the sharks are using agile methodology – with frequent cycles of iteration. They understand that up-front planning is helpful, but the best outcomes come from learning from experience. They plan for change, respond to data and communicate clearly within a diverse team.

The dragons, on the other hand, use the traditional waterfall method, where upfront plans are followed throughout the project.

At the end of the trip, both the sharks and dragons reach the west coast successfully, but at different places.

Portland works for the dragons. But because their early assumptions were a little off, they nearly ran out of gas and didn’t prepare for the weather. By following the plan, client expectations were met.

But the sharks are celebrating in San Jose. Their software works and solves problems their clients didn’t know existed. They discovered a new destination that exceeded their client’s expectations.

While Waterfall methodology can be ideal for some types of projects, Agile Methodology gives software teams the chance to make their outcomes even better than expected.

..................................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What is ConvertKit?

Accepted Answer

Convertkit is an email marketing software (or an email service provider) that is specifically built around the needs of bloggers, writers, podcasters, course creators, YouTubers, content creators and others who are working to build an audience.

The platform helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

It has all the basic functionality you expect from an email marketing software.

Autoresponders (email sequences)

It has segmentation options so you have multiple lists and trigger different responses based on people's engagement with your email.

I have personally used ConvertKit and it is a great software to use. I have been on their free plan, and that's mainly what I use (limit of 1000 subscribers). I am not a paying subscriber.

I did a video review on ConvertKit showing you the inside. You can check it out here.

Question 10

What is Identity Theft?

Accepted Answer

We all use names, account numbers and passwords to verify our identities to organizations, but these can be stolen by criminals and cause us financial ruin. The key to avoiding this problem is awareness and understanding ways to keep our identities safe. This video teaches:

Why our identity is so important in everyday life
What criminals do when they steal a person’s identity
Why sensitive documents are a risk and how to keep them safe
How criminals use phone calls, emails and fake websites to fool people
Why it’s important to review your bills and bank statements

Video Transcript:

Having an identity is just part of being human. Your name, birth date, relationships and more define who you are and help others identify you as a unique person.

The problem is that your identity isn’t very secure without attention. A criminal can easily steal it, pretend to be you and cause serious problems.

Think about it this way… Organizations like banks depend on each customer having a unique identity. They establish this with information like your name, social security number, address and birthdate.

Once your identity is established, it becomes easier to work with the bank, manage your finances, withdraw money, and apply for credit cards and loans. Online, you can use passwords and PINs to access your accounts and personal information.

If a criminal steals your identity, they can fool organizations and access the same resources you can. If this happens, they can change your contact info, billing address and login information so you lose access. Then, they can apply for credit cards and loans that put you in debt and ruin your credit, before you even know there’s a problem.

Identity theft can happen to anyone and it takes years to recover. The key to reducing this risk is awareness.

In order for a criminal to steal your identity they need your personal information like account numbers, passwords, medical records and social security numbers.

This information often appears on documents that criminals may be able to find when we’re careless. Always keep sensitive documents in a safe place and if possible, have a mailbox with a lock. Be careful what you put in the trash and shred any documents that may be a risk.

Your computers and devices can also be risks. Use strong passwords and PINs, and a password manager to help make it easy.

Criminals may also contact you directly, posing as an organization, and fool you into handing over the personal information they need. Remember, organizations like your tax office and banks will NOT call you to ask for personal or account information. Be aware and never give out passwords, PINs or social security numbers over the phone.

The same is true with email and websites, where criminals are very good at appearing official. If an email looks suspicious or asks for your account information, don’t click any links. Just delete it.

Protecting yourself also means paying close attention to bank statements and bills. If something looks out of place, contact the organization immediately.

Above all, remember that your identity is a target for criminals. Don’t make it easy for them and you’ll be able to avoid years of problems.

.......................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.