Question 1

What is Twitter for Business?

Accepted Answer

Twitter has evolved into a powerful business tool. Organizations large and small are using it to communicate with and learn from customers. This video focuses on the three businesses who use Twitter in different ways. It teaches:

Twitter basics - what it means to use Twitter and follow an organization’s account
How a mobile restaurant uses Twitter to inform customers of lunch locations
How a large company uses Twitter to support and educate customers
How a non-profit business uses Twitter to connect with and endear patrons
The role of policies and strategies in making Twitter use safe and productive
How Twitter can create long term relationships

Video Transcript:

It’s official. Twitter is everywhere, and along with your friends, favorite celebrities, and pets, organizations of all sizes are getting involved in a big way.

These days, Twitter helps people like you stay informed about news, people and organizations that interest them. When they sign up and follow a Twitter account, those updates, or “Tweets” become a part of their Twitter stream, which they can track each day.

It’s these tweets that can create an opportunity for businesses to build connections with followers. It can turn a simple click into a long-term relationship that can inform, educate, and endear.

Here’s how a few businesses are using Twitter.

That’s because devoted lunch-goers follow him on Twitter. Now he’s able to inform followers about his location and get ready for the rush. But it’s not just small businesses.

Emi’s customer service department at a Fortune 500 company has been on Twitter for over a year now. While her team is dedicated to posting tweets and responding to customers, she’s focused on listening. People mention her product every day on Twitter.

Using Twitter Search, she can stay on top of what’s being said around the world whenever someone mentions her company or products. This instant access to relevant information has become her company’s early warning system and a valuable of way of engaging and educating customers.

For Raghav though, Twitter is simply a better way to communicate. For years his non-profit primarily used mailers and email to alert patrons of projects and campaigns. Now, along with monthly updates, his organization can use daily tweets to build long-term relationships. Their interactions on Twitter endear patrons in a way that other communications can’t.

For many, Twitter works because people who click “follow” choose to be involved and many stay involved over time. And keeping them engaged may mean having conversations, using humor, and sharing interesting links, photos or videos.

But Twitter also comes with some risk. It’s easy to post something regrettable. That’s why policies that ensure Twitter is used responsibly are important for an organization’s reputation.

Further, a strategy for Twitter, like any outside communication, can be helpful. Use your account to follow others and share your unique perspective. And don’t forget to make it easy for people to find you on Twitter.

Soon enough, you’ll see why Twitter is everywhere.

.................................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 2

Why is Twitter Popular?

Accepted Answer

This video introduces the Twitter service. It focuses on Twitter's ability to connect people in new ways, using short messages and includes:

Why answers to the question "what are you doing" are interesting
The mechanics of Twitter - signing up, sharing and reading messages
How a skeptical person fell in love with Twitter

Video Transcript:

So, what are you doing? It's one of the first questions we often ask friends and family. Even if the answer is just mowing the lawn or cooking dinner, it's interesting to us. It makes us feel connected and a part of each other's lives.

Unfortunately, most of our day-to-day lives are hidden from people that care. Booooo! Of course, we have email and blogs and phones to keep us connected, but you wouldn't send an email to tell a friend you're having coffee - your friend doesn't need to know that.

Thanks to Twitter, it's possible to share short, bite-sized updates about your life and follow the updates of people that matter to you via the web. Yaay! Here's how it works.

Meet Carla. She's addicted to her mobile phone, reads blogs every day and has contacts all over the world.

She heard about Twitter and was skeptical - she's already overloaded with information. After some of her friends couldn't stop talking about it, she gave it a try.

She signed up for free and saw that Twitter pages look a little like blogs with very short posts. Each page is personal and has updates from friends.

She got started by looking up her friends on Twitter.com. After finding a few, she clicked "follow" to starting seeing their updates on her Twitter page.

Within hours, she began to see a different side of people she chose to follow. She didn't know that Steven in Seattle was a baseball fan, or that Julia in London was reading a new investment book. The little messages from Twitter painted a picture of her friends, family and co-workers that she'd never seen before - it was the real world.

Soon she became a fan of Twitter and posted updates every day. Her friends followed her updates and learned that she recently discovered a passion for Van Halen. They could see Carla's life between blog posts and emails.

For Carla, Twitter worked because it was simple. The updates were always short - under 140 characters each. Plus, she could post updates and follow her friends using the Twitter website, software on her browser, a mobile phone or instant messages. She wasn't tied to one device.

By asking members to answer the question "what are you doing?" Carla found that Twitter brought her closer to people that matter to her - 140 characters at a time.

Find out what your friends are doing at Twitter.com.

.............................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

What is Evaluating Information Online?

Accepted Answer

This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article. By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches:

Why editors matter in helping books and newspapers ensure quality information
How the Web has allowed most people to publish without an editor, creating inconsistency
Clues everyone could learn from editors that help them evaluate a website's trustworthiness
Consideration of bias and controversial subjects

Video Transcript:

Finding accurate and useful information on the Web can be frustrating. With so many websites, it’s difficult to know what is trustworthy and factual. To solve this problem, you need think like an editor. Let me explain.

Back before the Web, books, newspapers and journals were the main sources of information and like today, they were usually trustworthy. This is partly because these resources are expensive to produce. Publishers need special equipment and staff, and a way to ensure that they only print trustworthy information. If they print bad information, the business could fail.

This is the job of the editor, who acts as a gatekeeper. Editors ensure that everything that’s printed meets the organization’s standards.

Today, things have changed. Almost anyone with a computer and Internet connection can be a publisher, no printing press or editor required. For most websites there is no gatekeeper. This means that you, as a reader, now have to think like an editor and take an active role in deciding what websites you can trust. Here are some things to consider:

Editors and journalists often depend on existing facts and information in their work. When an article states something as a fact, like “The annual rate of inflation in 1980 was 13.58%” that information can be sourced from the U.S. government - and that source matters. If an article names high quality sources of facts along with the article, it’s a good sign.

And reputation is important to editors. They consider the reputation of the publisher and author, when the information was published, and more. As a reader, ask yourself: Do you recognize the website or author? Are they a known authority? Is the information current? These answers matter and can help you find the best information.

When a news event happens, editors look for eye witness accounts. If two people witness the same thing, it can often be considered a fact. The same is true for websites - if you can find the same information on multiple trustworthy websites, there is a better chance it’s accurate.

Editors also work toward fairness in covering controversial subjects like politics. A single subject can be viewed from multiple perspectives and they work hard to understand all sides before publishing. Smart readers do the same with websites, where conflicting opinions are common and often productive.

Consider the author’s goals and biases. Ask yourself: Are they selling something? Is he or she representing an organization or group?

Answering these kinds of questions are all part of being your own gatekeeper for the information you read. And once you start thinking like an editor, you’ll be better able to make your own projects the best they can be.

...........................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 4

What is Harassment Online?

Accepted Answer

This video follows the story of a person being harassed online. The trouble starts with mild language in a discussion forum and then escalates to more serious behavior over time. It teaches:

How to recognize online harassment
Common tactics of harassers
What to do if you’re being harassed
Why it’s important to save messages from harassers
Whom to contact

Video Transcript:

Long before the internet, or even the telephone, some individuals harassed others. This could mean making threats, spreading rumors, physical intimidation or other tactics that cause fear, humiliation and distress. Harassment is never okay and today it’s taking on new forms thanks to the Internet. To understand how online harassment works, let’s look at an example.

Imagine that you are a member of an online discussion group. Every day or two, you log in and respond to questions and comments. You enjoy the interactions and have become used to debates and being challenged. It goes with the territory.

But recently, something changed. One of the members is singling you out and using language that isn’t as friendly as usual. You can’t seem to post anything without them responding to disagree or maybe even call you names. You’re concerned and wish they would stop, but you’re not sure it’s a problem.

Then, it gets worse. The person starts to spread rumors about you in the group discussions. They even make up quotes that you never wrote. In one instance, the person edits and shares a photo of you to look embarrassing. You’re not sure why they’re doing it, or how to stop them.

Over time, the situation escalates. The person starts to send you personal messages outside of the group discussions. These messages are sometimes vulgar and contain threats of violence. Your concern grows and you save the messages for future reference. This person has crossed a line.

Then, it escalates again. The person writes blog posts outside of the group discussions that are inflammatory and untrue. Some of the posts contain contact information and even home addresses. They also use stereotypes regarding race or gender to impact your reputation and even contact your employer to share lies about you. When you try to contact them, they ignore you, or respond with more threats. You feel terrorized and start to fear for your safety.

This is a classic case of online harassment and it’s not normal or okay. In fact, it can cause long lasting problems like depression, anxiety, loss of employment and more. At heart, online harassment is repeated behavior, focused on a specific person, with the goal of causing them fear of bodily harm or emotional distress.

Awareness and being able to recognize harassment is important and in many cases it may be against the law. If you are being harassed, remember that stopping it may be a team effort. Save all messages from the harasser and consider speaking with a lawyer or law enforcement. Look into the rules of the online space and talk to the moderators about your experience. If you are a minor, be sure to tell an adult.

By collecting evidence, working as a team, being aware of your rights and contacting the appropriate people, you may be able to prevent future problems.

...................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

What is World Wide Web?

Accepted Answer

This video introduces the system that makes up the World Wide Web, including explanations of browsers, code packets, servers and links. It teaches:

Where the information that appears on the screen "lives"
How the browser acts as a translator of packets
How servers are connected to create a web
How links connect computers to unique addresses

Video Transcript:

Have you ever wondered, when you visit a website, where those words and images come from?

These days, as long as we have an Internet connection, using the Web is pretty easy. We can visit billions of pages on things from pet alligators to the weather in Holland.

To help figure out how it works, let’s pretend we can get really small, follow the wires and explore what makes the Web work. In order to get to the Web, we need a connection from our home or business to the rest of the online world. This usually happens through the phone or cable lines, or even satellite. This connection means that information from around the world can reach our computers.

If we could see the connection, the information coming through it would look like little packets of code. It doesn’t make sense to most people. We need a translator, something that turns the packets of code into the words and images we see on a website.

For this, we use a web browser. It translates the information and makes it useful to us. But that code has to come from somewhere, right? If we could follow it to its home, we’d see that it’s coming from another computer. Not a regular computer, but one that’s built to make web pages available.

It’s called a “server.” The words and images that appear on our screen live here in the server. If there was only one server this would be simple. But there are millions of servers and web pages. We need a way to find a specific page on a specific server.

We do this with web addresses. Each server and website has a unique one. As long as we have the right web address, we can visit a page on any server on the Web.

The reason we call it a “web” is that all the servers are connected. We can easily jump from one to the other using addresses via our web browser. And we don’t have to remember all the addresses.

Web pages use shortcuts or “links” – words and images we can click, that direct us to page after page. These links create a web of connections that are easy to navigate.

Together, this system makes up the World Wide Web. So, let’s sum it up.

To visit a website, we type in a web address or click a link. The information for the website lives on a server. Itcomes to us as little packets of code, and our web browser translates this code into words, photos, music, videos, and links that help us get things done. Yaaay!

...............

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What are Online Basics - Digital Lifestyle?

Accepted Answer

This video is part of our Online Basics series designed for people who are getting started with the Internet. It explains the benefits of the digital lifestyle through the story of Angie, who discovers how the Internet can connect her to communities of people and help her find new opportunities. The video also explains a few of the basic tools and services she needs to get started. It teaches:

Why a normal lifestyle limits her ability to communicate and work with others
Why a digital lifestyle is different from a normal lifestyle
The role her online identity plays in her digital lifestyle
How Angie uses social networking to connect to friends and family 
How Angie uses social media to share what she creates online

Video Transcript:

Not long ago, before the Internet, we lived a limited kind of lifestyle where location mattered more. To communicate with friends and family we needed to be near a phone, or see them in person. To learn about the news, weather and sports, we needed to find a newspaper, television or radio.

Finding communities of people, activities and opportunities was more difficult because they were far away and hidden from view.

Today, things have changed and now it’s now possible to live a more digital lifestyle that takes advantage of computers, smart phones and the internet. Using these tools, you can reach far beyond your local area and find new opportunities to be more informed and productive.

Consider Angie’s story. For most of her life, she wasn’t that interested in technology. Her world was limited and she felt like she was falling behind. But now that she is using the internet and a smart phone, her lifestyle has changed for the better.

Now Angie is part of a digital community, just like her friends and family. By using technology, she is more engaged and informed than ever before. She can now learn about news and weather any time she wants.

But more than that, she’s able to connect to events and people who are working to make her community better. Angie’s digital lifestyle means that her reach has grown to include opportunities she never saw before.

There are a few things that make this digital lifestyle work for Angie. First is her online identity. This is how others know who she is online. Her online identity makes many things possible.

Second is social networking. Using websites and apps, Angie is able to create a personal account and connect to people and organizations that interest her.

These connections mean she has access to online communities of people and a constant supply of news and information that motivates her and helps her make more informed decisions.

Third is social media. Using her computer or phone, Angie is able to easily create and share her own digital media, like photos, videos, audio and articles.

She loves creating media and sharing it on her social networks for friends, family and peers to see and acknowledge. Today it’s hard for Angie to imagine what it was like before her digital lifestyle. Now, thanks to technology she has more opportunities and connections than ever.

..................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What is Clear Communication in Email?

Accepted Answer

Every day, emails are sent that don’t get results. Part of the reason is that people aren’t receiving the information they need. This video explains the problem and how to fix it by asking three simple questions. It teaches:

Why writing effective emails can be difficult
What prevents recipients from seeing or responding to email
How to get the recipient’s attention
How to respect the recipient’s time
How to get the results you want from email

Video Transcript:

Think about it this way… When you speak with someone in person, you can tell a lot about them. You can see if they are happy, sad, or in a hurry. This information helps you adjust what you say and how you say it. For example, if someone looks confused, you might try using different language or examples.

With email it’s difficult to make these adjustments because you can’t see the recipient. And if your message doesn’t account for their needs, it could be ignored.

That’s why it’s important to write emails in a way that’s very clear and helpful for the recipient.

You can do this by answering a few basic questions for them. What is this about? Why am I receiving it? Is there anything I need to do?

When your email appears, this busy person will quickly need to decide if it’s a priority.

Next, your recipient will wonder why they are receiving the message. In the beginning, quickly explain the situation. You might write, “I’m writing to update you on the project.” or “I’d like to schedule a call.” Be specific and direct and they will notice.

Lastly, they will wonder if they need to act. Be sure to state your request clearly. This might be a request for a response, a link to a website to review or a number to call. Consider using bold font to be sure your request is noticed.

By considering these three questions, you can communicate clearly, get results and respect the time and attention of those who receive your emails.

...................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

What are Zombies?

Accepted Answer

What it teaches:

This is a satirical video created to celebrate Halloween and help protect your brain. The video focuses on surviving a zombie attack. It teaches:

• Identifying zombies

Video Transcript:

These days, you have to watch your back. Danger may be lurking where you least expect it. You may find a relative, friend or neighbor coming after one thing - your brain!

This Halloween is forecasted to be a high season for zombie attacks - and we’re going to help you get through it, brain intact.

The first step is identifying a zombie. Let’s take your uncle Dan. Here is Dan as we all know him - a normal guy. Now let’s look at Dan as a zombie. Notice the unnatural mouth position and dark eyes... the shoulders will be off-kilter, arms, reaching, grabbing. Legs, limpy - skin, pale. This is a zombie.

Be careful this Halloween - you may see people that resemble zombies. Remember, zombies don’t eat candy - only brains.

When you encounter a real zombie, it’s time to have a plan. Here’s how to survive an attack.

Your first reaction may be to retreat to a home or business. This is only a short term solution because they will never stop - ever. Instead, consider heading to a Costco. Don’t plan to wait out an attack without proper rations.

Now keep your cool - remember that zombies may move quickly in the early stages of infection - don’t underestimate their speed. Also, consider a retreat to high altitudes. Studies have shown that zombies react poorly to cold weather, causing them to become brittle and slow.

Lastly, zombies can’t swim, so a retreat via boat can help. And remember those rations.

If you’re not the retreating type, the obvious next move is counter-attack. This brings us to our last step - how to kill the UNdead. The simple idea is... kill the brain, stop the zombie. This is generally done through head trauma or decapitation. But any method that removes the zombie-brain’s ability to direct the undead body will work.

As starting points, we suggest large caliber bullets to the head, or decapitation via machete, ax or chainsaw. Now, chainsaws are advanced tools that should be used carefully. Napalm or grenades can also be effective, but be carefull! A flaming zombie can be even more dangerous than a real one.

If your friend has a zombie bite, unfortunately there is only one outcome. Infection is absolutely irreversible. Don’t bother with antiseptic or band-aids. Your friend is not your friend anymore. Face the inevitable and save your brain. Kill them with dignity before they become undead too.

Remember: Be prepared. Plan your route and rations, be on the lookout, and when they -

...................................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What is Intellectual Property (Patent, Trademark, etc.)?

Accepted Answer

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

Why intellectual property is different from physical property
The risk of not establishing and protecting ownership
Why copyright law matters in selling and managing your creative works
Why patent law matters in protecting your inventions
Why trademark law matters in protecting your brand

Video Transcript:

I’m sure you have items that you consider your property. Maybe you’re like Candice. She has a bike, headphones and books she loves.

Because she owns the headphones, she has the right to sell them or give them away. Ownership means they’re her property. When ownership of physical property, like headphones, changes, it’s easy to see.

But Candice is also creative. She takes photos and has ideas. She uses her mind to produce valuable things like music. When she creates a new song, she owns it and has a right to use it as she wishes, just like a physical object.

The problem is that the ownership of intangible things like music, literature and photography is difficult to see. Someone could wrongly claim ownership of her song and sell it without her knowing. To prevent these problems, she needs a public way to establish her ownership so that she alone can decide how it will be used.

In many countries, intellectual property laws work to establish and protect ownership of intangible property like Candice’s song. They are copyright, patent, and trademark and laws, among others. It’s these laws that allow people to control distribution of and earn money from the things they create with their minds.

For example, let’s say Candice, first, wants to be sure she is the only person who can reproduce or sell her song. Copyright law is what gives her this right. As the creator, she owns the copyright automatically, which means she is the only one who can reproduce or sell the song. To make her ownership publicly known, she registers her song with the Copyright Office.

Second, Candice invented a new kind of instrument and wants to be sure that no one can copy it. She does this by filing a patent application with the patent office that states what it is and what it does. If the patent is granted, she can prevent others from copying her invention.

Third, with her innovations, Candice is able to create a new business with a unique brand that includes a name and logo. To identify her new instrument by her brand, and to distinguish her from competitors, she applies for a trademark registration with the trademark office that describes her business name and logo. Candice uses the ™ in her logo once she starts using the brand to sell her instrument. And she can use the R symbol once the trademark is officially registered. These symbols show that she has the right to prevent others from her industry from looking too much like her brand and confusing customers.

Candice’s music business is just one example. Copyright, patents and trademarks can apply to a wide variety of intangible or intellectual property. These laws ensure that even if we can’t hold something in our hands, we can still own it, protect it and use it to earn a living.

................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success in building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 10

What is Social Networking (Facebook)?

Accepted Answer

This video teaches the basic ideas behind social networking with sites like Facebook. It tells the story of a woman who discovered how social networking revealed a world that was formerly hidden from view. It teaches:

The ideas and features of social networking websites
Basic privacy settings
The role of status updates
How to build a network
How comments and likes enable communication

Video Transcript:

But in the past, these network connections were hard to use because Oliver’s network was hidden from view. Charles couldn’t see who Oliver knew. These days, the Internet has changed this by making these connections visible on websites – and that makes all kinds of things possible.  

  Meet Maria. She’s been been hearing a lot about websites like Facebook, LinkedIn and Google Plus, but never thought they would be valuable to her.

  Recently she was invited to a social networking site by her friend Joan and logged in without knowing what to expect. She got started by sharing some basic information and a photo, and adjusting privacy settings.  

She saw that Joan was now her friend on the site, but she wondered – now what?   Within a day or so, updates from Joan started to appear on her page. She saw photos, links, and notices about Joan’s activities on the site and enjoyed following along.  

Then Maria noticed that Joan’s name was a link, so she clicked it and arrived at Joan’s page. Joan was connected to hundreds of people, organizations and groups and had interesting updates on her page.

  She was also using the website to play games, organize events and have conversations with friends. Joan’s network was visible!  Suddenly it became clear. She could have a network like Joan’s – she just needed to connect to more people she knows - Joan’s page was the perfect place to start. 

 So, she found people she knew, clicked their names and added them as her friends on the site. Then she searched for her favorite band and restaurant and clicked a button to get their updates too. Within a few days, her page was full of interesting updates that were useful to her.  

And email addresses didn’t matter - she could always contact her friends using the website.  Soon Maria started to post her own updates. Her friends liked her posts and left comments.  

Instead of being hidden, Social Networking made events, people and media visible and on her page every day.  For Maria and millions of others, it provides online places for her to connect to and build relationships with whom and what matters.

....................

This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.