Question 1

What is an SSL certificate?

Accepted Answer

Have you ever noticed that some web addresses begin with “http” and others start with “https?” The difference is that “https” means the site has SSL security.

SSL stands for Secure Sockets Layer. It’s technology that keeps sensitive information, like credit cards, social security numbers, user names and passwords out of the hands of cyber crooks.

Here is a short video from GoDaddy explaining what SSL means in greater detail.

Important note: While I greatly appreciate GoDaddy's wonderful explainer video, I do not recommend buying services from GoDaddy. Instead, I recommend SiteGround.

Here is a transcript of the video:

*Security is a big deal to everyone doing business on the web. Learn how to keep your customers and your business safe with an SSL certificate.

Have you ever noticed that some web addresses begin with “http” and others start with “https?” The difference is that “https” means the site has SSL security.

SSL stands for Secure Sockets Layer. It’s technology that keeps sensitive information, like credit cards, social security numbers, user names and passwords out of the hands of cyber crooks.

How? By encrypting - or scrambling - data while it passes between websites and web servers, keeping it from being intercepted. Once it reaches the intended recipient it is un-encrypted.

Thinking you don’t need SSL because you don’t sell stuff online? Think again. Your SSL certificate tells visitors you are the legitimate and verified owner of your site. Showing that you’re serious about security is a great way to earn trust.

To add SSL to your website, you simply install an SSL certificate. When your site has SSL from GoDaddy, a padlock icon as well as “https” appears in your customers’ browser bar to show that information they send to, or receive from, your site is safe from hackers.

You can also add an SSL site seal to your pages, to make it even more obvious to visitors that you’ve got their back.

And, bonus! An SSL certificate can boost your rankings in search results. Google and other search engines reward secure websites to encourage all website owners to get on board.

No business is too small or too new to protect its online customers and business reputation with an SSL certificate.

Question 2

What is Encryption on the Web?

Accepted Answer

Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches:

Why encryption matters on the Web
An example of encryption used in history
The basics of private key encryption
The basics of public key encryption
How public key encryption works when using a bank website

Video Transcript:

These days we use the Web to communicate more than ever - and much of what we say is sensitive. From private email messages to bank transactions - we need ways to use the web with confidence. Encryption, which makes online communication unreadable, is what helps give us this confidence.

Encryption is an old idea. For millennia soldiers have needed a way to send messages that couldn’t be read by the enemy. Instead of writing a message using normal words, they substituted letters in a systematic and secret way.

This is called a key. This key for example, is “three letters” which means moving the alphabet over by three letters. And by knowing the secret key, the message could be decoded.

This basic idea is what keeps our communications secure on the Web today. Instead of using the alphabet, this encryption involves computers and serious math, so the code is nearly impossible to break.

On the Web today, most encryption in managed through two different types of keys. They are Symmetric and Public Key Encryption. A popular analogy goes like this…

Alice and Bob need to send private messages to one another using the postal service. They decide to use a box with a padlock and two identical keys, one for each person.

With the keys in place, they can send the box back and forth and open it with the keys. This is called symmetric encryption.

On the Internet this means that the exact same digital key must be used to encrypt and decrypt the message. And that’s a problem. If a key is lost or stolen, the whole system is compromised. And when more people need more identical keys, the risk goes up.

A more sophisticated way to share keys, especially on the Web, is to use Public Keys. In this example, Bob sends Alice an open padlock (or public key), and keeps his private key. She then uses it to lock (or encrypt) her box before sending it back. This way, when it arrives, Bob can open it without having to share his private key with anyone.

On the Internet, this means that a bank website can automatically provide a public key to your web browser.

With the key in place, banking information sent from your browser can be encrypted so the only thing that will unlock it is the bank’s private key.

Once it’s unlocked, and everything checks out, you can do business securely with the bank website.

It is this system, behind the scenes, that gives us confidence that information we share on the Web can be kept private and secure.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 3

How can you make money doing software reviews online?

Accepted Answer

Capterra is a software review website that incentivizes people with legitimate and authentic reviews of software.

You can make between $5 to $10 per review. These incentives are by invitation-only.

How do you get invited?

I have recorded several videos on YouTube showing exactly how I make money by doing software reviews on Capterra.

I will leave links for these videos at the end of this page.

In terms of the steps to take:

(1) Go to https://www.capterra.com and sign up with your Linked-In account.

Here are the links for you to follow the steps outlined to make money with Capterra software reviews:

https://www.capterra.com/general-review

https://www.capterra.com/reviews/faqs-reviewers

Here are the videos on my channel.

Capterra software reviews overview: https://youtu.be/zFCqAeFzTdM

Payment proof of doing software reviews on Capterra: https://youtu.be/I8VYuOLvIGo

Over the shoulder tutorial doing reviews: https://youtu.be/owrKQGNJi98

This is not a way to make money online as a career. This is simply a way to make extra income here and there if you have software you are familiar with that you can review.

Question 4

What is Copyright and Creative Commons?

Accepted Answer

This video helps to explain the basics of copyright law and creative commons licensing and the role each can play in helping creators protect and share their work. It teaches:

Why copyright law exists
How to copyright a creative work
Creative Commons licensing basics
How both copyright and Creative Commons licensing can help creators
Rules of thumb for using licensed work

Video Transcript:

Julia’s dream is to make a living as a photographer. In this dream, she takes amazing photos, people buy them, and their purchases fund her future work.

But it’s not that simple. Julia wants to publish some of her photos to help spread the word, but she’s concerned because photos are easy to copy. She could lose control and not be able to make a living from her talent.

So she does some research and learns that in the U.S., as with other countries, we have laws that give creators of materials like books, images, movies, artwork and music a way to own and protect their creations. It’s called copyright law. Owning the copyright means having the exclusive right to manage and sell the material.

And she’s surprised to find that when she creates photos, she owns the copyright to them automatically, without taking any other action. Though she can always register them with the U.S. Copyright office for good measure.

She likes being covered by copyright law, but it limits her exposure, because her permission is required for sharing a photo. She needs a way to make some of her photos more sharable.

Her research leads her to Creative Commons, which is a set of licenses that she can use to make her copyrighted photos free for sharing.

By licensing specific photos with a Creative Commons license, she doesn’t have to approve each person’s request for sharing, as long as a few simple rules are followed. She chooses a license that requires the user to provide attribution, or credit for her work, and to be non-commercially.

Using Creative Commons means she retains some rights while her photos and name have the potential to be seen by many more people because they can be shared for free.

After considering the options, Julia decides to license a few photos with Creative Commons, and use copyright with “all rights reserved” for the rest of her portfolio because it will be important for her goals. So she adds copyright information, which includes the year the photo was first taken and her name, wherever those photos appear.

Across the country, Kelly needs a travel photo for his magazine article. He searches, and finds a nice one online and notes a Creative Commons license and Julia’s name. His use is commercial, so he visits her site and finds more photos that fit his needs.

The one he wants is marked “all right reserved”, so to avoid copyright infringement and potential legal issues, he contacts Julia who gives him permission to use the photo in exchange for a license fee. This way, Kelly can use the photo in his magazine and Julia can build her career.

Both Kelly and Julia understand that ownership and proper use of materials can be difficult to navigate, especially because the Web is global and copyright laws can vary by country.

So here are a few things they always consider...

When they see a copyright symbol or notice, they ask the creator about proper use. And they still ask even if they don’t see a symbol.

When they see Creative Commons licenses like these, they know they can share the material for free, as long as they follow the rules of the license, found at creativecommons.org.

Both copyright and Creative Commons are important parts of a system that come with a responsibility to follow rules, rules that support the future work of people and organizations who can make our world a better place.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 5

What is Gamification?

Accepted Answer

What it teaches:

Why data and measurements are not enough to motivate people
Why products, services and organizations are using gamification
How an internal team uses gamification to complete a project
Why gamification is becoming a part of everyday life
How gamification can be used by anyone

Video Transcript:

For many people, fun, exciting games are a reward for finishing the boring, monotonous tasks that make up our lives at home, school or work. Games and work often live in two separate worlds.

But what if it was different? What if completing tasks and routines felt more like playing games with points, achievements and competition? They would be more fun. That’s the big idea of gamification - to use game strategies to engage and motivate people to accomplish all kinds of tasks and achieve specific goals.

Think about it this way.

Finding the motivation to exercise and lose weight can be a challenge. When all we have is a scale to track our weight each week, it can be hard to feel excited.

Today, of course, we have fitness trackers that count the number of steps we take, distance and how many calories we burn. These basic features are useful, but alone, they’re still like a scale, with basic measurements.

That’s why many trackers also have features that turn exercise into a game with points, achievement levels and competition.

Now, let’s look at gamification in the workplace.

Blake was a project manager for a big new product. In the past, finishing a project came with a long list of assignments for his team.

But this time, Blake decided to do something different to test the new product. Instead of normal assignments, he made testing the product more like a game and used an internal website to make it happen. He added all the team members to the website, where they could see their progress on a leaderboard.

Rather than assigning testing tasks, he created challenges for team members with points for each challenge. Discovering problems and completing items earned the team members points and badges that everyone could see. When someone earned 50 points, they unlocked an award.

The project’s leaderboard became a way to rally team members. Along with points, each tester competed for bragging rights and put in extra time just to win. By making work tasks like a game, team motivation grew, the project became more fun and ultimately produced a better product.

Of course, this is just one example. When we collect points for travel, or even a free coffee, we’re involved in gamification. From household chores to work tasks, gamification can motivate people by making tasks fun and interesting - like a game.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 6

What is Insurance?

Accepted Answer

What it teaches:

Insurance is an important part of being financially responsible. This video highlights the risks of not having insurance and how it works to aid in recovery after something bad happens.

How unpredictable events can create financial problems
How insurance aids in the recovery process
How policies work and the costs involved
Why paying for long-term protection can make sense

Video Transcript:

Bad things happen. And when they do, recovering can take time and money. Thankfully, we have help.

Let’s say you’re on a boat, when a wave comes from out of nowhere and knocks you into shark-infested waters. Events like this are difficult to predict, so the best thing you can do is have a way to recover quickly.

Now falling off of a boat is just an example. In real life, events like your home burning down can be devastating. Recovering from these events requires a lot of money. Money that most people don’t have. Thankfully, we have a way to recover from these big expenses. It’s called Insurance.

Let’s say your car gets caught in a storm. Suddenly you don’t have a car or the money to fix it. Without insurance, you might have to borrow a bike to get to work. But with insurance, you’ll have a way to get your car fixed or replaced.

It sounds too good to be true, right? Well, insurance comes with costs. To be protected, you buy it from an insurance company. When bad things happen, the company will help you recover by paying some of the expenses.

Here’s how it works. To get insurance, talk with an insurance company about the things that are important to you. These are usually things like your health, your car, your home and your family. You’ll set up a plan or policy with the company that outlines how insurance will help when something bad happens.

For instance, a policy might outline when and how much an insurance company will pay when your car is wrecked, your home id flooded, or you can’t work for a period of time. There are even policies that outline how your family will be protected if something happens to you. Insurance policies are very specific. It’s important to understand exactly what a policy covers.

To have this kind of protection, you’ll pay the insurance company over time. Even if you’re healthy and your property is safe, you’ll still pay on a regular basis. These payments are how insurance companies can afford to cover people like you.

Of course, this means you may pay for insurance your whole life and never use it. Before you question the value, remember that insurance covers the big expenses caused by things that are out of your control. Without insurance, these things can come along and take away your hard-earned money.

Insurance is an important part of being responsible with your money and property. Talk with a company you trust about what’s important to you. Take the time to ask questions, read the fine print and compare policies. Insurance won’t keep you from falling in, but it will help you recover more easily when bad things happen.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 7

What is Constructive Criticism / Feedback?

Accepted Answer

What it teaches:

The difference between constructive and destructive criticism
How to provide feedback that is helpful and useful
Why it is important to focus on a person’s work and not their personality
How a team can be successful using constructive criticism and feedback

Video Transcript:

Hello from the CC Robotics Competition. As the teams are diving into the challenge, we’re seeing that team communication helps solve problems and fill the gaps they need to reach their goal.

For example, Team Orange is struggling. They have skills and talent, but can’t seem to get along. The problem is that feedback often leads to hurt feelings and defensiveness. When Neil proposes a new idea, his teammates dismiss it and say it’s Neil’s fault the team is falling behind. This causes Neil to lose confidence and tune out. Without Neil’s help, they’ll never win.

Team Blue, on the other hand, has made amazing progress because of how they communicate. They’ve learned to provide feedback that feels respectful and productive.

Here we can see two two kinds of criticism: Constructive and Destructive. Team Orange’s approach is destructive because it points to problems without addressing how to fix them. It’s discouraging to team members. Team Blue’s criticism is constructive because it recognizes problems, but remains encouraging and focused on the work required to be successful.

Here’s how it works. Each team member is different. Khalid is quiet and diligent. Toshi has high energy. Carmen can get distracted. And Heather is assertive. The team recognizes that a person’s personality is different from the quality of their work. To win, they focus feedback and criticisms on the work and not the person. That’s part of what makes it constructive.

Khalid was nervous before presenting his design. The team was careful to focus on the design and not his personality or abilities. This helped him feel confident and motivated.

When it’s Carmen’s turn, it’s obvious she’s been distracted and falling behind. Her teammates are disappointed, but don’t want to discourage her. So, they focus on positive aspects of her work and provide specific steps she could take to help the team reach their goal.

Toshi is enthusiastic and sometimes becomes a distraction to others. Heather decides to help and chooses to speak with him privately so he’s not embarrassed in front of the team. She is careful to focus on his contribution to the project and specific examples of distraction that causes problems. To help, Heather also described a situation where she was a distraction to others and how it caused a problem.

This made Toshi feel better. He was thankful to hear the feedback privately and agreed to tone it down.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here:https://www.dotcomtruths.com/

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 8

Documents: What is Online vs Local?

Accepted Answer

For many years, documents lived on our computers. When online documents came along, they started to live on the internet and that changed how we created and shared them. This video explains how online documents differ from local documents saved on a computer. It teaches:

What makes a document local versus online
Why local documents represent a risk and make collaboration difficult
How to create and share an online document
Why collaboration is easier with an online document
What kinds of documents are online documents

Video Transcript:

Back in the old days, documents mostly existed on paper that could be copied, shared and stored for future reference. When someone far away needed the document, it could be sent in the mail.

Today, documents play the same role, but computers and the internet have changed how we think about them.

Let’s say you needed to create a document that summarizes a recent meeting. In this example, you use software on your computer to do it. With your work done, you give the file a name

To share the document, you find the doc on your computer and attach it to an email. This is called a local file, because it’s saved in a folder on your computer.

This system works, but can cause problems. If your computer dies, the file could be lost. Further, if you send a file to another person who saves it on their computer, the file now has two versions that become difficult to manage when changes are made.

These problems went away when you discovered online documents. In this case, you log in to a website to create a new document, usually for free. There is no file saved on a computer. The document exists as a web page that automatically saves your work.

The web site organizes your documents and makes them available anywhere you can log in, including smartphones and tablets.

Instead of sending attachments to colleagues, you can share the online document via email and control who can view and edit it. Once invited, they can access the document in their browser. This makes collaboration easier because there’s only one version of the document.

It’s also possible to publish the document so that anyone with a link can view it without logging in.

And it’s not just meeting notes. Presentations and spreadsheets can also be online documents.

The good news is, you have a choice. Most documents can be either local or web-based, depending on the situation.

This means you could create a document using software on your computer and then import it into an online system. Or vice-versa.

We’ve come a long way and now, documents are more efficient and flexible than ever before. How you use them is up to you.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 9

What is Affiliate Marketing?

Accepted Answer

Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches:

Why affiliate marketing is like word-of-mouth marketing
How affiliate programs provide links and graphics to affiliates
How affiliate links and graphics are used in promotions
How revenue is shared when a website visitor buys from an affiliate link
Why it is important to disclose affiliate program participation

Video Transcript:

Companies always need ways to reach new customers. Some may buy expensive TV commercials, pay to have ads on websites or even hire someone to dance at intersections.

But many companies know that nothing beats a friend telling another friend about a product they love.

It’s this kind of person-to-person connection that helped a new marketing idea become popular. It’s called affiliate marketing.

Meet Shauna, who has a popular blog about books. Among her friends and fans, she is known for great book advice and has started looking for a way to earn money for all the time she spends on the site.

Recently she learned that her favorite online bookseller offers an affiliate program. By becoming an affiliate, she could earn money by promoting books on her site. Here’s how it works.

Once Shauna joins the program, she gets special links, or even graphics, to use whenever she writes about books online. These links are unique to her as an affiliate. If one of her readers buys the book using the affiliate link, Shauna earns a percentage of the purchase price.

Over time, these small payments can add up and she can earn money by simply writing about and linking-to her favorite books.

Before using affiliate links, she did research and learned about best practices. Her fans love her website because she’s honest and authentic. They trust her advice. Because she earns money from their purchases, she has the responsibility to be clear about her participation in the program. This could mean adding a disclosure to her site or labeling affiliate links differently. Her fans don’t mind - they just want to know.

Affiliate programs are popular because they give businesses a way to reach potential customers, through people like Shauna. And when an affiliate helps someone discover something new, they can earn a little money that helps support their passion.

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This FAQ library was created by Eran Bucai. Eran is an online entrepreneur who is passionate about helping people find success building a profitable business online without the high ticket prices and without the marketing hype.

Eran has a tech support membership which you can learn more about here: DotComTruths.com

Eran helps people choose the best software for their business which you can find out more by visiting EranFunnels.com/software.

Question 10

What is a Data Center? (Data Centre)

Accepted Answer

Data Centre is a giant complex of computer servers that host the internet. Think of your computer, it's small because there is a small amount of information stored.

But what about websites like Facebook? Amazon? Google?

These have a massive amount of data. The computers for these websites are many, and they are stored in what is known as Data Centers.

Here is a great video showing Google Data Center:

Here is a great video showing the Facebook Data Center: